THE SHOP

November '20

Issue link: https://nbm.uberflip.com/i/1293700

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2 THE SHOP NOVEMBER 2020 CONTENTS // November 2020 // Volume 23 Number 6 66 THE PROMISE OF PRO-TOURING Bridging the gap between old & new never goes out of style. By John Carollo 76 THE SHOWS GO ON Not every summer automotive gathering was canceled due to COVID-19. By Jef White 82 RACING TO WRAP NASCAR's return meant long hours for RCR Graphics Center wrap specialists. 84 PLUG-IN CLASSICS ePerformance continues to make inroads. By Tony Thacker 90 PERFORMANCE PRODUCTS Stock your shelves with these go-fast parts. 6 GET OUT OF THAT RUT Three simple changes to get traction with your online marketing. By Barry Alt 14 MEASURING YOUR MARKETING Weighing return on investment vs. return on influence. By Christopher Tompkins RESTYLING 17 PROGRESS DURING A PANDEMIC How shops are adjusting in these strange times. By Jason R. Sakurai 24 BUCKING THE TRENDS Gateway Bronco finds a niche bringing old Fords back to life. By Mark C. Bach 32 SEE YOU (VIRTUALLY) AT THE SHOW Let's give these online opportunities a try. By Josh Poulson 36 ADAPTING DURING TOUGH TIMES The agility your business shows now will benefit you down the road. By Courtney Pahlke 40 RESTYLING PRODUCTS Parts to accessorize any ride. FEATURES \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ PERFORMANCE TECHNOLOGY & ELECTRONICS 46 MAKING A SPLASH Car audio shops look to the marine market. By Brett Solomon DEPARTMENTS \\\\\\\\\\\\\\\\\\\\\\\\ DRIVER'S SEAT ..................................................4 PRODUCT LAUNCH GALLERY ............................52 AFTERMARKET ALLEY .......................................94 AD INDEX ........................................................95 ONE MORE THING ............................................96 ON THE COVER Trade show cancelations haven't slowed the work or creativity of special project and limited-edition vehicle builders, who won't let a little something like a global pandemic get them down. See article on page 54 54 PROJECT VEHICLE SKETCHBOOK Fall 2020 The builds must go on.

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