November '20

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4 THE SHOP NOVEMBER 2020 \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ © 2020 National Business Media, Inc. All rights reserved. THE SHOP (ISSN 2380-7415) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; FAX (303) 469-5730. Subscription rates in the U.S.: One year, $45; Two years $80; Three years $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. Funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. Funds). Periodicals Postage Paid at Broomfield, CO 80020-9998 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to THE SHOP, PO Box 460651, Escondido, CA 92046-0651. All items submitted to THE SHOP become the sole property of THE SHOP and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liability for printed advertisements in THE SHOP. Opinions expressed in THE SHOP may not necessarily reflect the opinion of the magazine's editor, its management or its advertisers. Letters, photographs and manuscripts welcome. he reality is still setting in that we won't be proudly displaying this November issue of THE SHOP at the SEMA Show. No catching up with old friends and seeing new products. No crowded aisles and long lunch lines. No project vehicles, educational seminars or after-hour receptions (well, in person, anyway). Throw in other cancelations like AAPEX, the PRI Show, the Overland Expos and more, and it's easy to feel a little bit isolated and disconnected. But, while we may have to wait for 2021 until we're all back together to celebrate our successes, it's important to remember that what your shop does—even if you're doing it in a bit of a bubble right now—is important and meaningful. Two recent studies show how: ROAD TRIPS ARE 'HAPPY MOMENTS' When we look back on 2020 sometime in the future, chances are it won't be fondly. But one thing there is to like about this crazy year is the return of the road trip. A survey by Chevrolet and The Harris Poll recently showed that nearly 80% of Americans credited road trips with helping them keep their sanity during the pandemic. A majority of Americans said their vehicles became a much-needed escape from home, with many exploring outdoor destinations—often for the first time. Nearly three-quarters said they value road trips more than they did before the pandemic, and 80% said going on a road trip has been "one of their happiest moments" since March. In addition to exploring new places, roughly four-in-10 road-trippers say that they now have a greater appreciation for the outdoors (43%) and for domestic travel (38%). And 56% said their vehicle has become "part of the family." We all know that, from electronics to wheels and tires to window film to cargo carriers and everything in between, the aftermarket makes road trips better. MORE COMMUTERS ARE CHOOSING CARS Meanwhile, a survey found that 62% of Americans are trading in public transit for personal vehicles, and 35% say commuter life has changed forever. Some commuters distrust their fellow public transportation riders during the pandemic, while others are seeking more transportation flexibility to match increased free time when working from home. "Workers are saving up to an hour or more a day by not commuting, and finding significant value in this newfound gift of time," says Matt Schmitz, assistant managing editor for "And, when they do finally return to the office, it won't be via mass transit. Personal vehicles will dominate the work commute as distrust in public transport and ride-sharing continues." So, more people driving their own vehicles and a renewed fondness for road trips. Let's talk more about it when we see each other at the shows next year. Your Work is Important T \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ DRIVER'S SEAT PUBLISHER STACY MARSHALL EXECUTIVE EDITOR JEF WHITE DIGITAL CONTENT EDITOR A.J. HECHT ART DIRECTOR IVETH GOMEZ PRINT ADVERTISING DESIGNER KIM WRIGHT SALES MANAGER WENDY MILES SALES SUPPORT ERIN GADDIE TECHNICAL CONTRIBUTOR MIKE MAVRIGIAN CONTRIBUTING WRITERS BARRY ALT, MARK C. BACH, JOHN CAROLLO, JOHN GUNNELL, COURTNEY PAHLKE, JOSH POULSON, JASON R. SAKURAI, BRETT SOLOMON, TONY THACKER, CHRISTOPHER TOMPKINS NATIONAL BUSINESS MEDIA PRESIDENT DAVE POMEROY VICE PRESIDENT / AUDIENCE & EVENTS LORI FARSTAD VICE PRESIDENT / FINANCE KORI GONZALES, CPA DIRECTOR OF TECHNICAL SERVICE WOLF BUTLER MULTIMEDIA PRODUCER ALISON MCDONALD CEO & OWNER ROBERT H. WIEBER, JR. Jef White Executive Editor

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