Start Here October '20

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S T A R T H E R E 2 0 2 0 Sublimation WRAP IT WRAP IT UP! UP! By Cheryl Kuchek Cheryl Kuchek is the owner of Just my Imagination DeZigns Inc. and has been active in the personalization industry for over 10 years. Cheryl has a passion for the industry and a love for helping people; she was the first to start a Facebook group to do just that. Sublimation for Beginners and Beyond is a resource to help those first starting out and those who are advanced. Cheryl can be reached at Methods to sublimate mugs The Geo Knight DK3 mug press heats up fast and stays hot consistently. (All images courtesy Cheryl Kuchek) The items needed when sublimating using a mug press. I n this article, I cover a few differ- ent methods that can be used to start sublimating mugs. I discuss the pros and cons of each method, and items needed for the equipment you choose. Mugs are one of those substrates that are so versatile, both in selling and/or gift-giving. They continue to stay on top of the list of what people want to learn to sublimate, especially with new people just starting out. This is with good rea- son—mugs are relatively inexpensive and easy to sublimate and are high in profitability. The great thing about mugs is how quickly you can design one and have it out the door. Designs can be as easy or complex as you like. You can Google quotes and phrases, or search for popu- lar mugs to get inspired and create your own version of the design. Funny say- ings on mugs make great gifts for men, but are certainly not limited to them. There is no shortage of designs that you can buy premade from places like Design Bundles or The Hungry Jpeg. Of course, the possibilities are endless when designing and choosing what works for you and your customers. Personalized mugs featuring monograms, photos, and children are huge sellers. WHERE TO SELL Here are some popular niches to con- sider when selling sublimated mugs: • Family: mother, father, brother, sister, grandparents, children, newborns • Relationships: love, husband and wife, best friends, engagements, weddings • Work/Office: boss, coworkers, secre- tary, assistant • Occupations: nurse, doctor, dentist, teacher, CPA, police officer, fireman, coach • Pets: dogs, cats, ferrets, birds • Hobbies: fishing, camping, running, cycling, sewing, book club Tip: When you find a popular quote, you can often use that same quote and swap out the words for other niches (be sure it isn't copyrighted). The equipment we discuss here out- lines the difference between using mug 28

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