GRAPHICS PRO

Start Here October '20

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39 S T A R T H E R E 2 0 2 0 He points out that roll-to-roll print- ing offers many advantages over other printing methods. "Digital reactive/ sublimation/acid methods require a compromise with regard to productiv- ity constraints and labor demands, with longer processes comprised of multiple steps. Rotative screen printing requires considerable trade knowledge and higher setup costs due to screen creation and color sampling/testing; you compro- mise on costs and hand feel, and short runs (which are increasingly the norm) are too expensive to justify the costs of producing them. Traditional roll-to-roll production creates effluents and VOCs while consuming considerable amounts of water, and using chemicals for a less sustainable process." He says that customized apparel, signage, footwear, handbags, blankets and sheets, do-it-yourself, and assorted home furnishings (upholstered furniture, drapes, pillows, etc.) can all be decorated efficiently, sustainably, and on demand using this technology. Roll-to-roll also offers the benefit of dual and triple lane production. (Image courtesy of bluemedia)

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