GRAPHICS PRO

Start Here October '20

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86 graphics-pro.com Software Hunt suggests that whichever pro- gram a shop chooses, the end-goal should be a system that helps generate revenue and streamline operations. "Revenue- positive tools and technology are a broad bucket, but (they include) everything from marketing tools to production and job management," he says. MAKING IT WORK Once an owner has a business man- agement software lined up, it'll be cru- cial to make sure that the system works for both people in-house and the client. Parties agree that in the initial phases, there will probably be bumps in the road as employees learn their way around a new program, but learning from those mistakes is critical. "Document your workflow, and each time there's a mistake, create solutions on your process," suggests Ackerman. "Then, emulate this process in your shop management tool. Lastly, train your team. Spend extra time with them mak- ing sure everyone is on the same page and understands the value of where you're going." In addition to operations manage- ment, Hunt suggests that shop owners periodically poll both employees and customers. By soliciting feedback from both sides, he notes, shops can diag- S T A R T H E R E 2 0 2 0

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