GRAPHICS PRO

November '20

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A W A R D S & C U S T O M I Z AT I O N 1 0 0 G R A P H I C S P R O N O V E M B E R 2 0 2 0 G R A P H I C S - P R O. C O M S U B L I M A T I O N B A S I C S A N D B E Y O N D | C H E R Y L K U C H E K WHAT'S TRENDING IN SUBLIMATION? G oodbye, autumn… hello, winter. Wait, really? By now, most of you are full speed ahead with selling Christmas and holiday items. Everything from ornament to Christmas stocking or- ders are probably flooding through your doors. With the busy season in full swing, the question becomes, how can you stay on top of what is trending? In a world gone mad due to the COV- ID-19 pandemic, some things were cata- pulted to the top, and in the graphics in- dustry, one of them was sublimation. You may wonder how that is possible; it came in the form of a demand for face masks. Face masks and gaiters are some of the hottest sellers the past several months, and it doesn't appear that they are going any- where anytime soon. Besides face masks and gaiters sweeping the landscape of sub- limation, drinkware takes a close second. Everything from double-walled tumblers to sublimatable stemless wine tumblers is in high demand, but that isn't all. Let's take a look at some of the hottest trends for 2020/2021 when it comes to substrates, techniques, and designs: • Face masks • Gaiters • Double-walled tumblers • Stemless wine tumblers • Laser-cut sublimation hardboard • Ornaments (they never go out of style) • Pillow covers • Sublimation shrink wrap • Social media • Virtual training • Vintage, gnomes, and WordArt designs • Autumn/winter 2020/2021 color palette FACE MASKS Face masks and gaiters were thrust on us due to the pandemic. Along the way, we got accustomed to them and started de- signing and sublimating them with fun, humorous, creative, beautiful, and even grotesque designs. As the adage suggests, "When life gives you lemons, make lem- onade." If you haven't started selling them, it isn't too late. Nearly all of the sublimation vendors, such as Condé Systems, Coastal Business Supplies, Sublimation101, John- son Plastics Plus, and JDS Industries have them available to purchase. TUMBLERS It seems that sublimatable tumblers come in every shape and size. For those selling them, that means being able to offer an array of products that are sure to meet your customers' needs. The vast selection includes everything from a white stainless-steel mug or a stemless wine tumbler to a 20-ounce, tall, skinny tumbler with a straw in white and stain- less steel. Let's not forget those who are always on the run and need a 30-ounce travel tumbler. 2020 is a year we won't forget, but that doesn't mean we can ignore current trends in sublimation. (All images courtesy Cheryl Kuchek) This face mask is machine-sewn using 100% polyester sublimated material. The print- er used was a Sawgrass SG400, and it was pressed for 60 seconds at 380 F.

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