November '20

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G R A P H I C S - P R O. C O M 2 0 2 0 N O V E M B E R G R A P H I C S P R O 1 0 1 LASER CUTTER As the sublimation world continues to ex- plode, another industry is growing rapidly: laser cutters. The home-based lasers from Dremel, Trotec, and others have taken off in rapid succession, allowing the one-per- son business operating out of their garage to now cut their own sublimatable hardboard designs, taking the personalization industry to new heights. The latest trend is laser-cut sublimatable earrings in seemingly every shape and size imaginable, and close behind is laser-cut door hangers cut out of the same type of hardboard. The hardboard most often used is from Unisub, sold by vendors such as Condé Systems, Johnson Plastics Plus, JDS Industries, and Coastal Business Supplies. ORNAMENTS Ornaments have been around since the 16th century, so they are nothing new. But what is relatively new is being able to laser- cut shapes, then sublimate and personalize them. There are different types of material used to cut sublimatable ornaments, such as white glossy and matte hardboard, uncoated acrylic, coated wood, and specially coated acrylic called ColorLyte. Each of them has its own unique appeal and wow factor. Then add to the mix the ornament shapes sold by the industry vendors using the same materials but add in ChromaLuxe metal. That really brings the unique factor! As for ornaments being a trend, as long as people are decorating for the holidays, they will buy decorations, especially personalized or- naments. SUBLIMATION SHRINK WRAP Last year, sublimation shrink wrap was in- troduced and seemed to sky-rocket because

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