GRAPHICS PRO

November '20

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STEP ONE CASSIE GREEN, EXECUTIVE EDITOR 2800 West Midway Boulevard, Broomfield, Colorado, 80020 ( 800 ) 669-0424 | ( 303 ) 469-0424 | FAX ( 303 ) 469-5730 W W W. G R A P H I C S - P R O. C O M PUBLISHER DAN PECKHAM dpeckham@nbm.com EXECUTIVE EDITOR CASSIE GREEN cgreen@nbm.com MANAGING EDITOR MATT DIXON mdixon@nbm.com EDITOR, GRAPHICS PRO DAILY ALEXANDRIA BRUCE abruce@nbm.com ART DIRECTOR ERIK WOGEN ewogen@nbm.com GRAPHIC DESIGNER IVETH GOMEZ igomez@nbm.com MEDIA CONSULTANT AWARDS & ENGRAVING MARKET RYAN APPLEBAUM rapplebaum@nbm.com MEDIA CONSULTANT PRINTWEAR MARKET DESIREE DELFRARI ddelfrari@nbm.com MEDIA CONSULTANT SIGN & DIGITAL GRAPHICS MARKET SARA SIAUW ssiauw@nbm.com SALES SUPPORT SYDNEY KOCHEVAR skochevar@nbm.com CONTRIBUTING WRITERS EDITORIAL ADVISORY BOARD DIRECTOR OF SALES JAMES "RUGGS" KOCHEVAR jkochevar@nbm.com EXECUTIVE TRADE SHOW SALES MANAGER BRANDY JAMISON-NETH brandy@nbm.com SENIOR TRADE SHOW SALES MANAGER DAMON CINCOTTA dcincotta@nbm.com EVENT SERVICES MANAGER JACKIE RAMSIER jramsier@nbm.com EVENT SERVICES COORDINATOR JOIE MARTIN jmartin@nbm.com PRESIDENT DAVE POMEROY VICE PRESIDENT / AUDIENCE & EVENTS LORI FARSTAD VICE PRESIDENT / FINANCE KORI GONZALES, CPA DIRECTOR OF CONTENT REGAN DICKINSON DIRECTOR OF TECHNICAL SERVICES WOLF BUTLER CEO & OWNER ROBERT H. WIEBER, JR. 8 G R A P H I C S P R O N O V E M B E R 2 0 2 0 G R A P H I C S - P R O. C O M MIKE CLARK, JENNIFER COX, AMY DALLMAN, BOB HAGEL, CHARITY JACKSON, CHERYL KUCHEK, AARON MONTGOMERY, MARK OATIS, STEPHEN ROMANIELLO, DAVID STEVENS, J. BRYAN VINCENT, ADAM VOIGT, RICK WILLIAMS, LON WINTERS DAN BAREFOOT, ERICH CAMPBELL, MATT CHARBONEAU, DANE CLEMENT, BOB HAGEL, KERRIE MALLORY-THOMPSON, BRADEN TODD, LON WINTERS WANT TO KNOW MORE? Feel free to give me a call directly at 720-566-7278 or email me at cgreen@nbm.com. TREND TALK T his year's "trending" discussion already looks just a bit different than it did in years past. In the apparel world, embroidered logos on fleece and leisurewear have largely replaced that of plackets and corporate wear. Rather than focusing on eye-catching graphics for in-person gatherings and concerts, many producers are creating safety signage. And for those who focused solely on recognition items, there's been a mass pivot to trendy designs for custom gifts and home d├ęcor. But the trending discussion is happening nevertheless, and in a way none of us could imag- ine. For example, face masks are now considered a fashion statement. But what this massive shift has taught those in the graphics industry is an important lesson: grow. Grow beyond the products you normally offer. Grow beyond the techniques you're used to. And even though trends are different this year, they are still existent and still crucial to the success of any graphics producer. If you don't pay attention to trends, if you don't offer what the customer wants and needs, you won't survive for long. This month's issue not only outlines current trends, but also highlights the latest and great- est products and equipment. Even though you can't currently attend an in-person trade show featuring new product launches, you can still get the details on those items within these pages. Plus, special sections like the Laser Engraving Report and LookBook dive into specific industry niches to show you how to succeed in those areas. In these crazy times, we hope you stay on trend and stay healthy. Until next time. DYE-SUB TEXTILES: examine the booming markets perfect for this decoration technique. THE LASER ENGRAVING REPORT: large-format considerations, photo engraving techniques, plus products and survey results to grow this portion of your business. LOOKBOOK: sneak a peek at the latest apparel trends. IN THIS ISSUE: (Image courtesy Epilog Laser)

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