November '20

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Page 36 of 118

A P P A R E L D E C O R A T I N G 3 2 G R A P H I C S P R O N O V E M B E R 2 0 2 0 G R A P H I C S - P R O. C O M S T I T C H S O L U T I O N S | J E N N I F E R C O X TIMELY TRENDS POPULAR PRODUCTS FOR EMBROIDERY PROFESSIONALS W hat a time to be in business— the pandemic is impacting nearly every single aspect of our lives, from how we interact with people to how we shop, how we learn, and how we do business. Because of this unique situation we find ourselves in, things that are trending today in apparel decoration are trending for very specific reasons. WHAT WE'RE SEEING Face Masks: This one is obvious. We've been mandated to wear masks whenever we venture outside our personal space (our homes). Companies have an ongoing need for masks for their staff. Individuals have an ongoing desire for masks that re- flect the person wearing them. If you are not selling masks, you may want to consider doing so simply because the local demand is so high and it appears that it will continue to be high for quite some time. While embroidery may not be the most practical decoration method for face masks, there are plenty of people that want embroidered masks and are willing to pay for them. You can also offer print- ed, sublimated, and heat transfer vinyl on ready-made masks. If you are stuck with what to put on masks for a company, consider creating masks that coordinate with its colors and adding the logo to one side. Some decora- tors have found that offering masks with a photo of a person's lower half of their face on it is popular. These are big with health- care workers, homecare professionals, and even educators. These masks are not suit- able as N95 face coverings, but work well for settings where that level of filtration is not required. Work from Home: Again, this is a result of the way we must work in these strange times. It was novel to wear pajama bot- toms while on a work video call from home, but that has run its course. People are now looking for comfortable appro- priate apparel to wear while working at home. Work-leisure is the new category, and it is here to stay in my opinion. This pan- demic has overhauled traditional office attire. With working from home as the new norm, work-leisure is workwear and athleisure morphed together. Retailers are showing unstructured blazers, oversized shirts, and polos in fresh and casual fab- rics. This new office dress code is resonat- ing with people who are remote working While embroidery may not be the most practical dec- oration method for face masks, there are plenty of people who want embroidered masks and are willing to pay for them. (Image courtesy DC of DC Mad Hat- ter Customized Embroidery)

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