November '20

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A P P A R E L D E C O R A T I N G 3 4 G R A P H I C S P R O N O V E M B E R 2 0 2 0 G R A P H I C S - P R O. C O M S T I T C H S O L U T I O N S worried about us or what we were doing. Sounds amazing, doesn't it? Look at album covers, TV show logos, and other iconic images from that time as inspiration for art that will appeal to those seeking a retro look. Give a company's logo an '80s treatment for an interesting conversation starter with that customer. Tie-Dye: Tie-dye never goes away, but it does ebb and flow in popularity. It is a hot trend again and is all over in retail. And for once, we can create this look using tie- dye goods as the trend is cresting. It is not often that what is on trend in retail is so readily available in the wholesale channels for apparel decorators. Virtual Ordering: If your customers can- not order from you by phone, email, or through a video call, they are not going to order from you. If you do not have some sort of virtual or digital presence, you might as well not be in business. Very few customers are coming into apparel decoration businesses, according to members of the National Network of Embroidery Professionals (NNEP). These business owners confirm that their customers are doing nearly all of their ordering remotely. If you had told me at the beginning of the year that customers would order decorated apparel without seeing and touching the samples in per- son, I would have said that was not going to happen. And yet here we are. Existing customers have the advantage of knowing the quality of the work you have provided for them in the past, as well as have confidence in the quality of the products you provide. Many new custom- This mask is a double win in popularity: it's a face mask, but it features a tie-dye pattern, which is currently trending. (Image courtesy Tamara Hoffbauer, Stand Out Custom)

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