November '20

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5 0 G R A P H I C S P R O N O V E M B E R 2 0 2 0 G R A P H I C S - P R O. C O M S I G N A G E & P R I N T I N G These large storefront windows combined solid vinyl stripes across the bottom to tie the windows together, with perforated graphics at the top for advertising that still allows visibil- ity out from the inside. (All images courtesy Charity Jackson) in Let's Talk Shop Window Graphics: Considerations B Y C H A R I T Y J A C K S O N Choosing the Right Film W hen I started in the sign industry, the typical win- dow graphics were simply cut vinyl lettering. If we were getting fancy, we may have thrown in a second surface installation, cut Sign- Gold lettering, or we might have layered on the vinyl with perhaps a drop shadow or outline in multiple colors. Nowadays, there are so many more op- tions available. When a customer chooses to use their storefront windows to advertise or to extend a vehicle wrap across their win- dows, we have a series of considerations to help them choose the right media for the desired end result. LONG VERSUS SHORT Anytime we start a new project with a cus- tomer, there's an interview process. During this process, we ask a lot of questions to nar- row down the correct choices to meet the customer's needs. There are four main ques- tions that come to mind as I help a custom-

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