GRAPHICS PRO

November '20

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FEATURES ( C O N T I N U E D ) 4 G R A P H I C S P R O N O V E M B E R 2 0 2 0 G R A P H I C S - P R O. C O M CONTENT V O L U M E 3 5 | N O V E M B E R 2 0 2 0 | N U M B E R 2 Highlighting this month's coverage on what's trending in the graphics industry, the November cover images were provided courtesy of Marco Awards Group, Roland DGA, and Mutoh America. ON OUR COVER COLUMNS 08 STEP ONE Trend Talk By Cassie Green 10 IN THE TRENCHES Portraits and Politics By Rick Williams APPAREL DECORATING 20 SOFTWARE TO SUBSTRATE Let Light Shine Out of Darkness By Lon Winters 32 STITCH SOLUTIONS Popular Products for Embroidery Professionals By Jennifer Cox SIGNAGE & PRINTING 46 REGARDING DESIGN Art of the Poster By Mark Oatis 54 THE DIGITAL EYE Measuring Color By Stephen Romaniello AWARDS & CUSTOMIZATION 86 YOUR LASER AT WORK Lasering Thin Lines and Small Graphics By Bob Hagel 96 THE RISING TIDE OF BUSINESS Planning for 2021 By Aaron Montgomery 100 SUBLIMATION BASICS AND BEYOND What's Trending in Sublimation? By Cheryl Kuchek DEPARTMENTS 108 MARKETPLACE 111 AD INDEX 112 WEB EXCLUSIVES Did You Miss an Issue? 44 PRODUCT SPOTLIGHT: WAYFINDING AND ID PRODUCTS These substrates and machines will help you navigate your way to more profit potential. 50 WINDOW GRAPHICS: CONSIDERATIONS IN CHOOSING THE RIGHT FILM When a customer chooses to use their storefront windows to advertise or to extend a vehicle wrap across their windows, there are a series of consid- erations to help them choose the right media for the desired end result. 92 PRODUCT SPOTLIGHT: HOLIDAY AND CORPORATE EVENTS Get your customers excited about these items perfect for gift-giving. 92 NOVEMBER SPECIAL SECTION: The Laser Engraving Report puts the focus on the laser engraving market, with fea- tures that explore how to achieve success with photographs, cut- ting acrylic, latest in products, and more. Turn to page 59! 4 G R A P H I C S - P R O. C O M 2 0 2 0 L A S E R E N G R A V I N G R E P O R T 5 9 Contents Photo Processing and Engraving Tips . . 62 Product Spotlight . . . . . . . . . . . . . . . . . . 68 Laser Cutting Acrylic . . . . . . . . . . . . . . . . 72 Large-Format Journey . . . . . . . . . . . . . . 78 2020 Market Survey . . . . . . . . . . . . . . . . 82 Image courtesy Epilog Laser Image courtesy Kern Laser Systems Image courtesy Trotec Laser Image courtesy Kern Laser Systems LER_2020.indd 59 10/13/20 2:25 PM

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