GRAPHICS PRO

November '20

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G R A P H I C S - P R O. C O M 2 0 2 0 L A S E R E N G R A V I N G R E P O R T 8 1 Many customers purchase a large-for- mat CO 2 machine because of the capa- bilities to cut a wide range of materials including wood, foam, leather, acrylics and plastics, metal, and more. These capabili- ties allow their company to be versatile in whatever industry they are in, and possibly offer an advantage over their competition in the area of expansion. What industries use a large-format laser? I am usually quick to say our most popu- lar applications tend to be POP (point of purchase) displays, the signage industry, awards and trophies, and other plastic fabrication mainly because of the use for plastics and acrylics. Laser systems and acrylics are a great match for each other. The finished process of the cut allows for a clean flame-polished edge that's ideal in the acrylic industry. Furthermore, there is less material waste and post-processing labor, which saves money over time. As scripted as it sounds, it's true. The signage industry continues to grow, adding lasers to process preprinted material, and adding metal, wood, and plastic to incor- porate a new mixed media, but through- out we continue to see new uses and new industries using laser cutting to advance their business. Recently, we had a customer purchase a laser system to continue to create the Codex Silenda—Brady Whitney and his company, Arcane Concepts Inc. It's an artistic puzzle book that he invented for his senior thesis project that turned into a Kickstarter business. Another customer builds Happy Stack pet furniture, and another simply sends things to space. While these are not as common as other industries, its shows that when given the right tool, imagination and creation are attainable. LER ADAM VOIGT is the marketing manager with Kern Laser Systems. In this role, Adam creates many of Kern's communications, including blogs, case studies, email campaigns, and YouTube videos. Along with the market- ing efforts, he also assists with customer training and support. He can be reached at adam.voigt@kernlasers. com or toll free 888-660-2755.

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