GRAPHICS PRO

November '20

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Call now to upgrade for only $ 5 a month Gotta have every print issue of ? 1 4 G R A P H I C S P R O J U N E 2 0 2 0 G R A P H I C S - P R O. C O M G R A P H I C S - P R O. C O M 2 0 2 0 J U N E G R A P H I C S P R O 1 5 W hether it's a small mom-and-pop operation or a high-volume contract business, shops can beef up their production and offerings by bringing on new technology and services. For businesses that serve markets such as apparel decoration and signage, hybrid printing is a method shops can opt in on to diversify what they provide custom- ers and streamline some of their production workflow. In the following article, we take a minute to chat with some industry professionals on how this process is defined depending on the equipment, approach, and output. BREAKING IT DOWN At the core, hybrid printing generally en- compasses the combination of two printing processes. From there, the terminology can differ. Mark Rugen, Mutoh, points out that in the wide-format world, hybrid printing allows for both flexible and rigid media. "That means that the wide-format printer must have a take-up as well as a removable table for handling both flexible and rigid media," Rugen elaborates. "In addition, be- cause the printer will print on rigid media, it must also have sufficient print head clear- ance for common media thicknesses." Oftentimes ink used in the printing pro- cess is UV-curable, but Rugen says other multipurpose inks can be used, for exam- ple, Mutoh's MP31. Multipurpose inks for the wide-format and UV categories typical- ly adhere to a wide set of substrates like cor- rugated plastic, PVC, banners, and papers, MERGING TECHNOLOGIES EXPANDING INTO HYBRID PRINTING B Y M I K E C L A R K Top: The vibrant, colorful offerings with hybrid printing make it a great fit for retail signage designed at catching shoppers' attention. (Image courtesy Roland DGA) Above: Before considering a purchase, shops should consult the hybrid printer manufacturer on whether the machine will fit the production area's size and existing workflow set- up. (Image courtesy The M&R Companies) GP_JUN20-ADS.indd 14 5/11/20 1:29 PM W markets such as apparel decoration and signage, hybrid printing is a method shops can opt in on to diversify what they provide custom ers and streamline some of their production workflow. ers and streamline some of their production workflow. MERGING MERGING MERGING MERGING MERGING MERGING TECHNOLOGIES HYBRID PRINTING The vibrant, colorful offerings with hybrid printing make it a great fit for retail signage designed at catching Before considering a purchase, shops should consult the hybrid printer manufacturer on whether the machine will fit the production area's size and existing workflow set G R A P H I C S - P R O. C O M 2 0 2 0 J U N E G R A P H I C S P R O 4 9 A P P A R E L D E C O R A T I N G 4 8 G R A P H I C S P R O J U N E 2 0 2 0 G R A P H I C S - P R O. C O M S O F T W A R E T O S U B S T R A T E | L O N W I N T E R S SOMETHING IS BETTER THAN NOTHING SCREEN PRINTING BANDANAS I t's difficult to see our fellow Americans and people all over the world impacted by this microscopic invader we call COVID-19. It has completely upended our entire way of life. Working re- motely and home schooling per the stay-at-home orders and the devas- tation of large and small businesses like ours with the loss of jobs in the workforce have been impactful to say the least. We are all finding new ways to communicate and interact with fam- ily and loved ones. Six feet social dis- tancing even changes the way we get groceries. In this most difficult time of a pandemic, it is heart-warming to see the perseverance of the hu- man spirit. Now is the time to be our best selves. Human interaction is far too important to us for this crisis to keep us apart. Creative virtual happy hours are now the norm. And then there are the essential workers, the people who can't stay at home, the he- roes in our society: doctors and nurses on the front lines in hospitals and emergency rooms, the grocery store employees that make sure the shelves are stocked, and the truck drivers that transport supplies across the land, just to mention a few. It is encouraging to see our industry stepping up to make much-needed materials to battle this silent invader. DOING OUR PART: BRANDED BANDANAS Early on, it didn't seem facial protec- tion was as necessary as it is for the medical professionals, but as we have learned, that has changed. Even as this article was written, the CDC changed direction and determined any protection is helpful. Because N95 and surgical masks were in short supply (at the time of writing), even to the medical field, and before many manufacturers converted to build cloth masks, what were the options? We had a client with interaction and protection on his mind early on. The good people at G&M Oil have a number of gas stations with mini marts attached. As you might imag- ine, face-to-face interactions in close proximity happens throughout their day. Confidence and reassurance have become paramount if you go out for supplies. So, G&M approached us for bandanas. Why not? Though not medically approved, it is still com- forting that there is an effort be- ing made to protect workers and customers. And it's certainly better than nothing and never more prac- tical than now. Just double it over and tie it back around your head and you have done your part to be a little more responsible. Our client selected red and orange bandanas for this project. A bandana's fabric is thinner, and the material is not as heavy as a six-ounce T-shirt, so the approach required a little thought. (All images courtesy Lon Winters) GP_JUN20-ADS.indd 48 5/11/20 1:34 PM keep us apart. Creative virtual happy hours are now the norm. project. A bandana's fabric is thinner, and the material is not as heavy as a six-ounce T-shirt, so the approach required a little thought. (All images courtesy Lon Winters) G R A P H I C S - P R O. C O M and protection on his mind early on. The good people at G&M Oil have a number of gas stations with mini marts attached. As you might imag ine, face-to-face interactions in close proximity happens throughout day. Confidence and reassurance have become paramount if you go out for So, G&M approached us for bandanas. Why not? Though not medically approved, it is still com forting that there is an effort be ing made to protect workers and customers. And it's certainly better than nothing and never more prac tical than now. Just double it over and tie it back around your head and you have done your part to be a little more responsible. You can also upgrade online! graphics-pro.com/upgrade That's easy! Upgrade to a Premium Subscription! 800-870-0904

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