November '20

Issue link: https://nbm.uberflip.com/i/1300849

Contents of this Issue


Page 12 of 136

10 • RV PRO • November 2020 rv-pro.com RV D E A L E R S L ike many RV dealerships across the country, Oklahoma City- based Lewis RV Center has had plenty of first-time customers purchase new RVs this year, many of whom were looking to travel and spend time outdoors while maintaining social distancing amid the COVID-19 pandemic. Lewis RV Center co-owner Clifton Lewis says his dealership is embracing these newbie RVers while also actively working to give them realistic expecta- tions so they can have a good experience with the RV lifestyle. "These new customers don't realize RVing is a hands-on adventure. If we don't coach and train these new customers, we will lose them," he says. "If we do explain, coach, train and give the support to these new customers, I believe we will thrive, as they will have a good experience and tell their friends about the RVing lifestyle. So, our reach will be that much further." Lewis' sister and co-owner of the deal- ership, Amy Rutherford, echoes this senti- ment, adding, "We don't want to just sell a trailer and make money and go on with life. We want to build relationships with customers and help them create memories with their families as they grow up." The dealership takes an in-depth approach to initiating first-time buyers into the RV lifestyle. It starts by spending between one and three hours (depending upon the RV) with each customer, giving them a hands-on "school" on how to work with their particular unit. In advance of that meeting, the dealership gives cus- tomers a worksheet with some of the most important items that dealership personnel will go over with them. After the school, Lewis says customers are introduced to their dedicated service writer. That service writer then spends around 30 minutes going over the proce- Lewis RV Lewis RV Embraces New Embraces New RVers RVers Lewis RV Center co-owners Amy Rutherford and Clifton Lewis are pictured in front of signage for their family-owned dealership in Oklahoma City. The dealership saw a strong demand for new RVs this year, including many first-time customers. The Oklahoma City-based dealership works hard to help acclimate first-timers to the RV lifestyle with the goal of making them customers for life. By Tamarind Phinisee PHOTOS COURTESY OF LEWIS RV CENTER

Articles in this issue

Links on this page

view archives of RV PRO - November '20