November '20

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18 • RV PRO • November 2020 rv-pro.com RV D E A L E R S A t first blush, this may not seem like the most opportune time for dealers to take time out of their busy schedules to participate in an association event, given that RV sales have risen dramatically as Americans decide to get outdoors while practicing social distancing in the midst of the global COVID-19 pandemic. Howe ve r, RV D A Pre s i d e n t Ph i l Ingrassia counters that with everything going on in the RV market currently, attending the RV Dealers Conven- tion/ Expo is actually more important than ever. What's more, he notes that this year's event is virtual, so dealers won't even have to leave their offices to participate. The RV Dealers Virtual Convention/ Expo – hosted by the RV Dealers Associ- ation, RVDA of Canada, and the Mike Molino RV Learning Center – is sched- uled for Nov. 9 to Nov. 20. Ingrassia says that COVID-19 brought many first-time buyers to the market and he points to skyrocketing sales as reasons to attend this year's convention/ expo. The Show Must Go On RVDA creates a two-week- long virtual expo focused on enhancing the customer experience. By Ronnie Wendt As a result of the coronavirus pandemic, this year's RV Dealers Convention/ Expo is going to be virtual, but it will still have many of the same characteristics as an in-person event. In place of a live event, the virtual convention offers 10 days of sessions over a two-week period.

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