December '20

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3 0 G R A P H I C S P R O D E C E M B E R 2 0 2 0 G R A P H I C S - P R O. C O M I t goes without saying that the cur- rent environment is hitting many small businesses hard. Still, there are steps small business owners can take to successfully navigate through dif- ficult times. Here are five tips that can help you sur- vive when times are tough. BE AGILE TO REMAIN COMPETITIVE The business environment is evolving so quickly these days, it seems to shift almost minute-to-minute. Businesses that are more agile than the competition in successfully adapting to this new environment will gain an important competitive edge. We talk a lot about agility within our company, which for us means anticipating, adapting, and responding to the changes in our industry and to the needs of our customers while managing risk. The same is applicable to your business. Staying in- formed about changes and being agile in response is probably the most critical qual- ity any business can have in these unique circumstances. ACTIVELY SEEK NEW OPPORTUNITIES In this dynamic environment, there will be many chances to be opportunistic. It's im- portant to stay open to new opportunities that you may not have considered previ- ously. At the same time, a fast-moving busi- ness climate can also present new pitfalls, so it pays to think carefully about the op- portunity you're seeing and ask whether it will exist long term or whether it's a fleeting circumstance. Clearly, companies that are in a strong fi- nancial position are best positioned to seize 5 Tips for Small Businesses Navigating Difficult Times B Y K E N M A R T I N for Small Businesses for Small Businesses

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