December '20

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G R A P H I C S - P R O. C O M 2 0 2 0 D E C E M B E R G R A P H I C S P R O 3 1 opportunities. Depending on your busi- ness, possibilities include: • Growing your business through acqui- sition. • Bringing in new talent that may not have previously been available. • Being active in seeking to grow market share. A company doesn't have to be flush with cash to tackle these opportunities. Some- times a business loan is the right answer to investing in your company, whether you have cash on hand or not. BUILD ONLINE PRESENCE AND VIRTUAL CAPABILITIES One clear opportunity that has been iden- tified over the past few months is digital adoption and transformation. Customers appreciate, and perhaps now require, the ability to interact with businesses whenever they want and wherever they may be. Main- taining and possibly expanding your digital capabilities can be an important competi- tive advantage as you get back to business. Many businesses in the graphics, print- ing, and engraving industries are well-po- sitioned for building their remote business capabilities. Orders can often be taken on- line or by phone, and then produced and shipped in a contact-free manner. We've seen these advantages in our own small business financing activities. CIT's point-of-sale platform, for example, al- lows business customers to shop for prod- ucts, get credit approval, and complete purchases via a seamless electronic experi- ence. Capabilities like those have already proven their value—and that value is even greater in the current circumstances. 4' x 8' $ 279 SYSTEMS FROM /MON *LIMITED TIME BASED ON APPROVAL FEATURES INCLUDE: SIGNMAKINGCNC.COM

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