December '20

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G R A P H I C S - P R O. C O M 2 0 2 0 D E C E M B E R G R A P H I C S P R O 6 7 mend using raster artwork. Photographs and full-color illustrations are perfect can- didates for this type of printing. They take advantage of these printers' strengths to the fullest extent. While vector artwork can definitely be printed with these methods, the typical flat, solid color style used doesn't lend itself as nicely to these printing methods as well as raster artwork. There may be instances where a vector design with just two colors may be necessary. If a custom- er provides you a design and only wants 12 shirts, then it makes sense to do so. But when you are spending money for equipment that can print full-color, why not use it? It won't cost you any more to print a design that has thousands of col- ors versus a design that has two. When it comes to printing vector de- signs, or even raster designs, that have large solid areas, issues of banding or streaking can occur. Print head nozzles may become clogged, preventing ink from being applied to the garment or transfer paper, leaving lines in the image. Adding some texture or gradients to the area to help break up the solid color can help camouflage the area if it occurs. With the different types of digital print- ing, the issue of white areas in a design need to be taken into consideration. While some DTG printers and laser printers include white ink/toner, some do not. Dye-sublimation also does not pro- vide a white printer. If you have a design with a lot of white in it and you are dye-sublimating on a colored product, the color of the product will show through in the white areas. Be mindful of that and adjust accordingly (Figures 8 and 9). While there are other decorating meth- ods available not only for garments but for hard goods as well, all of them require some kind of artwork in order to create a final product. Making sure you're using the right kind of artwork that is created and set up properly for the production method you will use not only saves you time and money, but also helps you pro- duce a better product that will impress your customers and guarantee repeat business. GP DANE CLEMENT, president of Great Dane Graph- ics and vice president of Art and Creative Process for GroupeSTAHL, is known for his expertise in computer graphics and color separations. He has authored Artwork for Vinyl Cutting, Artwork for DTG Printing, Artwork for White Toner Transfers, and T-shirt Artwork Simplified for Adobe and Corel users. Dane conducts artwork training seminars and is a contributing writer for various industry trade shows and publications. AVAILABLE AT CITADEL BRANDS WWW.CITADELBRANDS.COM SALES@CITADELBRANDS.COM

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