December '20

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G R A P H I C S - P R O. C O M 2 0 2 0 D E C E M B E R G R A P H I C S P R O 8 3 Think about your pricing as if it were a menu at a fast food restaurant. Make "add- ing fries with that" as easy to understand in your business as it is when you are at the counter ordering a meal, except that the fries are the additional placements, names, or oversized designs, for example. Go back through the last quarter of jobs and see what the average stitch counts for the left chest designs were. If the majority of your designs contain less than 7,500 stitches, you know you can build your pricing based on that as your top range of stitches for your basic left chest design. If you have customers that have designs that run closer to 13,000-15,000 stitches, look up pricing of those orders and use that as the base for your oversized design pricing. You have access to the information to develop these core price points on your most commonly purchased products, in- cluding golf shirts, sweatshirts, caps, bags, and jackets. It is all in your customer files, or it should be. Look at the stitch counts of typical de- signs. Evaluate the profitability of these completed orders. Analyze the average order sizes. Did you make the profits that you needed to on these jobs? If you did not, here is your opportunity to estab- lish pricing that enables you to earn the profits you need and develop customer- friendly pricing all at the same time. The key information to track: • Average stitch counts for your most common placements or designs – left chest, oversized left chest, full front/ back, appliqués, caps, backs of caps, name drops, numbers, or any other jobs that you regularly do. • Average number of products in or- ders, based on the kinds of products – golf shirts, sweatshirts, jackets, caps, bags, etc. USE YOUR LASER TO CUT MORE GP1220 Expand your product o erings by using your laser system with Stahls' CAD-CUT® Heat Transfer Materials. Go beyond traditional engraving and o er your customers more than an award. Decorate T-shirts, bags, hats, and more with detailed designs not possible with other methods. | 800.478.2457 ijklmn DO MORE WITH YOUR LASER FREE SHIPPING Screen Print Supplies • Siser Heat Transfer FDC Sign Vinyl • Screenprinting Equipment & More! (800) 535-4657 Plastics Inc A Division of

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