RV PRO

January '21

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8 • RV PRO • January 2021 rv-pro.com ©2021 National Business Media, Inc., all rights reserved. RV PRO (USPS 024-712) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd., Broomfield, CO 80020.; (303) 469-0424; Fax (303) 469-5730. Subscription rates in the U.S.: One year, $45; Two years, $80; Three years, $108; Canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds); Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020-9998 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to RV PRO, PO Box 460702, Escondido, CA 92046-0702. All items submitted to RV PRO become the sole property of RV PRO and National Business Media, Inc. and cannot be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed adver- tisements in RV PRO. Opinions expressed in RV PRO may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, photographs and manuscripts welcome. DEPARTMENTS: Editor's Note . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Product Highlights . . . . . . . . . . . . . . . . . . . . . . . . 78 Ad Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 160 ■ RV OE FOCUS Winegard is Ruling the Airwaves The supplier is expanding its offerings with the acquisition of WiFiRanger and the development of an 'Alexa'-style voice-command module designed specifically for the RV industry. PAGE 36 ■ RV AFTERMARKET Special Product Focus: P.O.P. & Packaging This month's special product focus features a collection of countertop displays and other point-of- purchase materials designed to help retailers sell a variety of RV products. PAGE 42 ■ RV INSIGHT Forecast 2021: A Return to Normalcy Experts say businesses can look forward to an increasingly favorable operating environment in 2021 as the economy gradually rebounds from the effects of the COVID-19 pandemic, particularly if a vaccine can be ready by mid-year. PAGE 66 Supply Chain Woes Continue While many developments are trending positively for 2021, experts say supply chain woes are likely to continue for some time. PAGE 68 ABOUT THE COVER: Winnebago's Adam Christoffersen (left) and Joel Eberlein are pictured next to the company's HIKE trailer, one of a growing number of lightweight travel trailers designed specifically for adventurous RVers who want to take their units off the beaten path. PHOTO BY STEVE TOEPP/ MIDWEST PHOTOGRAPHICS PRO Business Advice: Jason Krantz with Strategy Titan Jason Krantz, the CEO and founder of Chicago-based analytics and strategy firm Strategy Titan, predicts strong consumer demand for RVs in 2021, but says some risks remain significant. PAGE 70 PRO Merchandising Advice: Linda Cahan Linda Cahan, president of merchandising consulting firm Cahan & Co., says there are some simple merchandising strategies dealers can employ to make their parts departments shelves appear more full – even if they are low on certain parts and accessories. PAGE 74 Our 2021 forecast projects strong, sustained consumer demand and new RV unit retail growth. We are projecting 2021 retail units of 484,000, representing 5.6 percent growth over the 2020 forecasted finish of 458,000 units. CONTENTS CONTENTS Turn to page 70 for more insights.

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