January '21

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rv-pro.com January 2021 • RV PRO • 21 "They opened my eyes as to ways to grow while still taking care of the cus- tomers," Stanger says. "I give a lot of credit to my employees because they do a great job and I've learned to rely on them and their experience." Today, the dealership's staff now num- bers 18 – nearly twice of what it had been. On the sales side, Xtreme began focusing on training and processes. "In the past, we just did what we needed to do in order to sell and be customer-ori- entated, but when we hired a couple more salespeople it also created some more com- petition," Stanger chuckles, "which was good for sales." One for All, All for One Everyone on Stanger's team has their own job descriptions, but employees at Xtreme RV transcend them and step out of their defined roles, when needed. "If someone sees a customer that isn't being helped, or we're really busy, then everybody here will step away from their 'call to job' to make sure the customer gets the service they need," Stanger says. "I don't even have to ask them – they just do it because it's the right thing." That attitude has been passed down from his grandfather and parents, who started the family in the RV industry. "I feel strongly about that, as well. I'm a pretty easygoing guy who would just as soon want everyone to be happy. And I think that flows to everyone I work with," he says. "Google reviews are good, and we all get praise when we should. But we're not perfect – and I appreciate a little criticism and feedback, too – so it's really good to know what we need to work on." Xtreme RV has two buildings that sit on 5 acres. The primary building is a 12,000-square-foot facility that features the sales department with two trailers in its showroom, a three-bay service center and the parts department. The second facility is a 15,000-square-foot building that houses rental trailers, a detail department and six bays for long-term service. The dealership's lot generally carries 150 units, although that number has changed this year during the pandemic, as some manufacturers have struggled to keep up with demand. "We've dropped down to about 30 units, though we're building our way back up to have at least 150 again for next year, and I'm planning to expand into unused portions of the property. I think we've done well despite the challenges and considering that some dealership's inventories went down to nothing," says Stanger, adding that online sales have substantially increased. "Oregon and California customers have shopped out of state quite a bit this year looking for inventory and specific units." Of the typical 150 units normally on-site, 100 are new ones, while the remaining 50 are a mix of used and consignment RVs. Among the manufacturers that the At left: Xtreme RV owner Wayde Stanger is pictured next to a Forest River NO-BO trailer. The dealership retails new RVs from Alliance RV, Coachmen, Keystone RV and Forest River. Above: Stanger and wife Beth (seated center) have seen business grow at their family-owned dealership in Twin Falls, Idaho, during the past two years, thanks in part to the addition of some key new hires, including a sales manager and a shop foreman. Pictured are just some of the dealership's 18 employees.

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