January '21

Issue link: https://nbm.uberflip.com/i/1320550

Contents of this Issue


Page 31 of 172

rv-pro.com January 2021 • RV PRO • 29 the exact right time, according to John Fisher, director of product development for Jayco's lightweight lines. "We designed the Jay Feather Micro to go off-road and be off- grid," Fisher says. "That was back in the 2019 calendar year. Now we've got this influx of new campers who want to go off-grid. Lo and behold, Jayco had the perfect vehicle for them." While the prime consumer demographic for adventure trailers skews younger, Winnebago Towables General Manager Joel Eber- lein says the off-road demographic driving sales of the Winnebago HIKE is defined less by age than by mindset. "They could be a younger family or younger couple in their 20s, or they could be in their 50s," he says. "It's that adventurous spirit that defines them – that drive to find adventure off the beaten path." Many off-road trailer owners use their coaches as mobile bases of operation for outdoor pursuits, such as mountain biking expe- ditions and kayaking adventures, according to Forest River IBEX Product Manager Cody Schade. "When our parents and their parents went camping, camping was the main activity," Schade says. "These days, folks have life- styles and activities they love. We want to provide the versatility and peace of mind for our customers to know they can comfort- ably camp outside a campground." With the market for off-road ready trailers coming into its own, RV PRO decided the timing was perfect to highlight some of the newer, notable players in this segment. Winnebago HIKE Designed for 'Rugged Nomads' The powder-coated rail "exoskeleton" mounted to the exterior of the Winnebago HIKE is more than a handy storage system for transporting kayaks and the like – it is the signature design element that is rapidly coming to define the new brand's visual identity. Winnebago's Class B vans have similar interior design elements and are targeted to a similar demographic as the company's new HIKE travel trailers, according to Christoffersen, who credits the HIKE with fostering synergies between Winnebago's towable and motorized divisions. PHOTO COURTESY OF WINNEBAGO

Articles in this issue

Links on this page

view archives of RV PRO - January '21