January '21

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34 • RV PRO • January 2021 rv-pro.com Although the teardrop-style Hummingbird still sold fairly well, Fisher says dealer and consumer feedback suggested the lightweight market was shifting toward bigger, stronger trailers. "Consumers were saying they want to go off-grid," he says. "They love the off-road, rougher-terrain product, but they wanted bigger single-axles with more living space. For families with a couple of kids, teardrops were just too small." While Jayco designed the Jay Feather Micro to address those con- cerns, Fisher says, that's not to say floorplans got dramatically larger. In fact, clever design allows the 2021 Jay Feather Micro 12SRK to feel bigger than the 2020 Hummingbird – even though they have the exact same dimensions. Inside the 13-foot Hummingbird model, there wasn't enough room for consumers to stand up. The two choices were to sit on the bed or sleep on the bed. That's not the case for the 13-foot Jay Feather Micro, however, where consumers can fold the bed into a futon sofa to free up enough space to stand and move around, Fisher says. He adds that he and his team worked hard to differentiate Jay Feather Micro from the competition. For example, all but the smallest floorplan has 55-gallon freshwater tanks, which is significantly larger than industry standard for off-road trailers, according to Fisher. Meanwhile, the Magnum Truss roof system is "absolutely the strongest in the industry," Fisher says, and all Micros have ladders and fully walkable roofs. Also, the JaySMART lighting system improves safety in transit with integrated turn signals, backup and brake lights and the trailers come prepped for rear and side cameras, Fisher notes. Standard equipment also includes a 17-inch Blackstone griddle and 12V/120V cooler – both of which are removable to use away from the coach, or even at consumers' homes when they are not camping. Units are prewired for solar power. Options include heated tank pads, roof racks, bike racks and a solar power package with 190-watt solar panel and 30-amp solar controller. Bike racks had a high take rate in Jay Feather Micro's first production run. That came as no surprise to Fisher. What did come as a surprise was a solar package take rate north of 95 percent, which Fisher says is yet more evidence of the off-road segment leading the industry into the future. "I've been in the industry 15 years, and I've seen ups and down, and different trends come and go. What's happening now is different. The whole RVing lifestyle is going to explode," Fisher says. "I've launched different brands throughout my career, but this is the one I'm most excited about." "We designed the Jay Feather Micro to go off-road and be off-grid. ... Now we've got this influx of new campers who want to go off-grid. Lo and behold, Jayco had the perfect vehicle for them," says John Fisher, director of product development for Jayco's lightweight lines. The Jay Feather Micro debuted in July. PHOTOS COURTESY OF JAYCO

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