GRAPHICS PRO

February '21

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G R A P H I C S - P R O. C O M 2 0 2 1 F E B R U A R Y G R A P H I C S P R O 1 1 and insisted it wasn't as heavy as all that. When the cable to my crane broke, the machine, which looked like a small V-8 engine, landed with a "ka-wham!" in the back of the flatbed truck it came on, do- ing minor damage to the truck, but ma- jor damage to the compressor. I made payments on that expense for a couple of years, but at least it hadn't fallen through the roof of the mall! Another good, and unfortunate, ex- ample of being helpful to the point of bending the rules for deadline's sake was the time I dug up, but thankfully not through, a gas pipeline in an area the customer swore was cleared of any un- derground utilities a short time before. I have never since taken anyone's word for something that critical, but could well have not survived that one event. Lesser kindnesses can backfire as well, like when an ex-employee had gotten in a habit of just giving away all extra or over-run screen printed signs or decals. I found out from one of my customers that she, the customer, had started ordering less than she actually needed, since it was a giv- en that this ex-employee would be giving her additional ones for free. After that little true confession, I had an overdue heart-to- heart conversation with the person. But by far the most common, and this happened… again… just last week, is our going to extreme efforts to meet a client's critical deadline, only to have the complet- ed work gather dust in the corner of the shop for days or even weeks. I wish I had $100 for every time that has been the case! In fact, we have learned that even when a certain job or project falls smoothly into our production schedule and gets done the same day there about, we should re- frain from calling the customer immedi- ately to give them the good news, as once you become known for "one-day service," it will be expected on a repeat basis even when it isn't humanly possible. Ask me how I know that. But, all of the above does not mean we won't keep doing our share of good deeds, at least when we think it's safe to do so. However, experience has taught us that all actions, the good and the bad, have conse- quences and we're not smart enough to see them all in advance. Fortunately, we are a lot more experienced than we used to be and try not to be gluttons for punishment. I hope you're staying busy and warm this winter, and all your company's kindnesses have a desirable and positive result. Have a great month. RICK WILLIAMS owns Rick's Sign Company, a com- mercial sign shop in Longview, Texas. He has been in the sign industry since 1973 and has been a contributing editor to Sign Business and Sign & Digital Graphics since 1986. Contact Rick via email at ricksignco@aol.com. Vastex light-, medium- and heavy-duty screen printing equipment lines include: presses in 1 to 10 stations/colors, athletic numbering systems, infrared conveyor dryers, flash cure units, LED exposing units, screen drying cabinets, screen registration systems, wash-out booths and utility equipment. Vastex light-, medium- and heavy-duty screen printing equipment lines include: presses in 1 to 10 stations/colors, athletic numbering systems, infrared conveyor dryers, flash cure units, LED exposing units, screen drying cabinets, screen registration systems, wash-out booths and utility equipment. Vastex light-, medium- and heavy-duty screen printing equipment lines include: presses in 1 to 10 Vastex light-, medium- and heavy-duty screen printing equipment lines include: presses in 1 to 10 Rockets ink temps up to 350°F in the first several inches and holds at-cure temps longer for the highest possible rates. Digital temp control of 3 height- adjustable heaters maximizes efficiency for each ink type. Cure 1080+ plastisol-printed garments/h, 555+ water-based or discharge-printed garments/h, and 185+ garments/h inkjet printed with white ink. 18-, 30-, 54- and 78-inch wide models. OF PLASTISOL, WATER-BASED, DISCHARGE AND DTG WHITE INK +1-610-625-2702 SALES@VASTEX.COM VASTEX.COM II-0821 Mix & match chambers and conveyor extensions for limitless possibilities! Made in USA Vastex light-, medium- and heavy-duty screen printing equipment lines include: presses in 1 to 10 stations/colors, athletic numbering systems, infrared conveyor dryers, flash cure units, LED exposing Vastex light-, medium- and heavy-duty screen printing equipment lines include: presses in 1 to 10 +1-610-625-2702 SALES@VASTEX.COM VASTEX.COM +1-610-625-2702 SALES@VASTEX.COM VASTEX.COM +1-610-625-2702 SALES@VASTEX.COM VASTEX.COM +1-610-625-2702 SALES@VASTEX.COM VASTEX.COM +1-610-625-2702 SALES@VASTEX.COM VASTEX.COM Made in USA

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