February '21

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Page 17 of 102

G R A P H I C S - P R O. C O M 2 0 2 1 F E B R U A R Y G R A P H I C S P R O 1 3 Here in wonderful Wisconsin, many of our customers head up north, even if just for long weekends. Like many of us, they enjoy summer vacations. Since many great professional connections are developed through shared experiences, coming togeth- er with clients in summer (or year-round if you are weather lucky) with activities, like socially distanced golf outings helps to bring a professional closeness. This can help keep a business at the top of customers' minds all year round. The added benefit from build- ing the business relationship in this way is that we all have fun. A study conducted in 2014 by the Har- vard Business Review showed that those who avoided networking had fewer bill- able hours and fewer clients assigned to

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