February '21

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Page 24 of 102

A P P A R E L D E C O R A T I N G 2 0 G R A P H I C S P R O F E B R U A R Y 2 0 2 1 G R A P H I C S - P R O. C O M S T I T C H S O L U T I O N S | J E N N I F E R C O X HOW TO SELL VIRTUALLY SUCCESSFULLY VIDEO POINTERS TO CREATE EFFECTIVE SALES PRESENTATIONS L ife as we knew it is no longer— what we have now is our new re- ality. The good news is that this paradigm shift caused by the pandemic has leveled the playing field. Every busi- ness has the same opportunity to engage with the public online. The bad news is that if you do not embrace this new reality of virtual and online selling, you will be left behind. In order to survive and even thrive in this new way of life and new way of doing business, learning how to connect with your customers and potential customers virtually is essential for every apparel deco- ration professional. Taking sales virtual is easier than you think, and once you make the shift, you won't need to rely solely on in-person meetings to succeed. When presenting remotely via video conference, the task of making a message stick may seem downright impossible. If you're delivering your sales presentations the same way everyone else is, there is no doubt that you will get lost in the crowd. First impressions count, and when time and attention spans are limited, how you say something and how something looks often matters just as much as what you actually say.

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