GRAPHICS PRO

February '21

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G R A P H I C S - P R O. C O M 2 0 2 1 F E B R U A R Y G R A P H I C S P R O 2 1 How do you make your online video presentation stand out? Try these best practices for delivering effective sales pre- sentations through video, which will help you engage your customers and potential customers and ensure that your pitch won't be forgotten. SET THE STAGE FOR VIDEO If you've made in-person sales calls, then you are comfortable "in the room." Now you have to take that experience and de- liver it with video. It's possible when you follow a few key rules. When it comes to a video sales meeting, treat it like an in-person sales meeting. Would you show up in a wrinkled T-shirt and baseball hat? Would you sit in a dark room? Would you want the customer to only see part of your face? Of course not. Apply the same simple common sense to your videos. Make sure your space is presentable. Look at your background. Is it distracting? Is it messy? Does it portray the image you and your company want to present? Create a specific space to use as the back- ground for your video meetings. Think of your video background as a new "storefront window" for your business. Dress this back- ground with as much thought and care as you would if you were a retail storefront with a window on Main Street. Sure, you could use a virtual background and just plop your logo in one corner, but is that really telling much of your story? Is that going to help a potential customer see how working with you will meet their branding and apparel decoration needs? LOOK AT YOUR LIGHTING Are you sitting in front of a window, mak- ing you look like you're in the witness pro- tection program with your face in shadow? Is the lighting turning you gray, and you look like you are getting a mug shot? You want light in front of you, not behind you. If you do not have adequate lighting, get a simple ring light for about $35 that lights up your face and provides ample warm light for your virtual meetings. Everyone on your team should be aware of the requirements for virtual sales calls, in- cluding dress code, lighting, backgrounds, and technology checks prior to signing on with prospects. Set things up in advance, run every sales rep through the steps, and make sure the experience is what you'd ex- pect if you were on the other end of the call. SOUND MATTERS Good video is one thing, good sound is another. If people can't hear you, then you

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