February '21

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A P P A R E L D E C O R A T I N G 2 2 G R A P H I C S P R O F E B R U A R Y 2 0 2 1 G R A P H I C S - P R O. C O M S T I T C H S O L U T I O N S can't be effective. Since everyone's system is a little different, asking one person if they can hear you might be fine, but there could be six other people who can't hear you well. And just as your visual background matters, so do the sounds in your back- ground. You need to make calls where and when kids, pets, video games, televisions, radios, machines, phones, or staff are not heard in the background. One tip is to record yourself and then play it back. How does it sound to you? If you're a sales leader, get your entire team on a call and go around the team checking the audio with everyone. How does each person sound to all of you? Audio is one of the easiest variables to fix. If your laptop or PC audio is bad, pick up a headset with a microphone. They are cheap and easy to set up, and you will al- ways have great audio on your calls. GOOD INTERNET CONNECTION According to Zoom's website, these are the internet bandwidth requirements for different kinds of Zoom calls: For 1:1 video calling: • 600 kbps (up/down) for high-qual- ity video • 1.2 mbps (up/down) for 720p HD video • Receiving 1080p HD video requires 1.8 mbps (up/down) • Sending 1080p HD video requires 1.8 mbps (up/down) For group video calling: • 800 kbps/1.0 mbps (up/down) for high-quality video • For gallery view and/or 720p HD video: 1.5 mbps/1.5 mbps (up/ down) • Receiving 1080p HD video requires 2.5 mbps (up/down) • Sending 1080p HD video requires 3.0 mbps (up/down) For screen-sharing only (no video thumbnail): 50-75 kbps For screen-sharing with video thumb- nail: 50-150 kbps For audio VoIP: 60-80 kbps Make sure that your sales reps, sales engineers, sales leadership, and anyone who might be on a call with a pros- pect has these speeds at a minimum. Want to be sure? Move some of that travel budget (which is currently useless at the time of writing) over to technol- ogy and provide internet speed upgrades for your entire sales team. Give them a stipend for internet and make sure they upgrade accordingly. Ask them to send you the configuration screen from their internet service provider as a condition for the stipend. As an added bonus, you will be a hero to all their families, as they will benefit from the faster speeds too. When following these rules, you can be sure that there are no speed issues from your end. You'll never be certain that connection problems won't stem from the prospect's side, but this ensures that 50% of the issues are avoided. STREAMLINE THE MEETING Today's prospects are better informed than ever. A few moments on Google teaches them most of what they need to know about your company, product, market, and even you. That's important, as today's prospects are also busier than

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