GRAPHICS PRO

February '21

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2 6 G R A P H I C S P R O F E B R U A R Y 2 0 2 1 G R A P H I C S - P R O. C O M sult of this, offering multimedia also presents the opportunity to provide options to your customer that are somewhat unique. Another advantage of providing multimedia is that not every decorator can offer multiple decoration types, which means that you are able to cut off some of your competition as the job will have less companies able to bid on the order. There are three easy steps in making a multimedia piece: 1. Artwork 2. Placement 3. Alignment 3 STEPS TO MULTIMEDIA PROJECTS When determining the artwork, it is impor- tant to choose the elements carefully as to what will be for embroidery and what will be used for screen printing. In order for a multimedia piece to be effective, you want to have the items look like a natural fit for the process. Consider whole objects or accent pieces of an object to show off the embroidery. When using multimedia to control stitch count, look for the largest areas of a design. A few moments of careful thought go a long way in creating a design that pops off the garment, provides a stunning result, and most importantly exceeds the expectations of your customer. Another option is to screen print mate- rial and use that material as an appliqué. An appliqué is one piece of material that is combined with another piece of mate- rial. An example could be as simple as a large basketball. The orange circle could be screen printed along with the texture of the ball and then it can be applied by embroidering the lines of the ball and the border of the ball to create a beautiful look. A well thought out appliqué can reduce stitch count in a design by as much as 80%. Placement is a key element for multi- media. Since one process is done on one machine and the other process is done on another machine, it is a safe choice to try to have an allowance for variance in design placement. A good safety measure is having a 1/4" buffer for differences between one garment and another. Let's look at some examples of potential problem areas with a combination screen print and embroidery design. In Figure A, notice how the text fits precisely in the cir- cle. Any variance of positioning would be noticeable and create a visual eyesore. Figure B shows an example of a more suitable choice for placement. Notice how the end result is not affected even if the gar- ment shifts slightly from one item to the next. Alignment is the final element of concern. Once again, since the item is created on multiple pieces of equipment, there needs to be an alignment factor that helps ensure that the embroidery will fall into proper alignment with the screen print. Failure to create an alignment method will make it nearly impossible to know exactly where the embroidery will need to be placed for accurate positioning, even with a built-in variance. It would not be an advantage to create a multimedia piece and have a reduced stitch count if the end result did not line up correctly. One of the most common methods of alignment is to place a registration mark such as an X or other easily identifiable object on the artwork itself in an area that will ultimately be covered up by the em- broidery. Since the mark is in the same ex- act spot on every garment, it will ease the alignment process. The registration mark serves as the start/stop position of the em- broidery. Once the garment is hooped, simply take it to the embroidery machine and move the pantograph of the embroidery machine to where the needle to be sewn is directly positioned over the registration Another advantage of providing multimedia is that not every decorator can offer multiple decoration types, which means that you are able to cut off some of your competition as the job will have less There are three easy steps in making a 3 STEPS TO MULTIMEDIA PROJECTS When determining the artwork, it is impor FIGURE C CHECK OUT THIS VIDEO THAT DEMONSTRATES SCREEN PRINTING AND EMBROIDERY ON A T-SHIRT: http://gpro.link/mixedmedia.

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