February '21

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A P P A R E L D E C O R A T I N G 2 8 G R A P H I C S P R O F E B R U A R Y 2 0 2 1 G R A P H I C S - P R O. C O M S O F T W A R E T O S U B S T R A T E | L O N W I N T E R S COUNTRY HAWAIIAN? SCREEN PRINTING A DESIGN THAT FITS BOTH THEMES W e have done work for a number of western brands for over three decades, and you know, we think of ourselves as a bit country. Many of these designs have that flair with a vintage or classic look. They say that what is old is new again. Or as the lyrics in a couple of Aerosmith songs go: "A new version of the old scene," and, "It's the same old story/Same old song and dance, my friend." As most of you know, we have an affinity for the retro and for classic rock 'n' roll. So, it is safe to say we are a little bit country and a little bit rock 'n' roll! (Not sure how we feel about quoting Donnie and Marie though.) When our client wanted us to create a design that was "Hawaiian, western, and country," we were up for the task. The direction would be a garment dyed, oversized unisex long-sleeved heavyweight T-shirt for women with that classic beach, tropical sunset scene, but country and western. Hmmm … THE ELEMENTS Since we grew up in the OP (Ocean Pacific) days, we were sure we could dial this in. A popular layout during the '80s was a series of colored lines or stripes stacked on one another with tourist destination icons represented in silhouette form. This retro look was the inspiration for this design, with a county and western flavor. We were For the water, we used a high-contrast photo during sunset to replicate the light-reflective qualities. The foreground had darker ripples and light diffusing off the water as it re- cedes to the horizon. (All images courtesy Lon Winters)

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