GRAPHICS PRO

February '21

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piece, and have a retail-quality, ready- to-wear garment shippable within minutes. Furthermore, making minor adjustments to personalize or adjust numbering, as with a team uniform, is accomplished in brief moments. If you've ever heard of Fanatics, and know about their meteoric rise in the fan apparel business, you can under- stand why these capabilities are effec- tive. (Fanatics uses the DTG print-on- demand model.) PROFITABLE IN ANY QUANTITY As digital requires virtually no time or effort to set up, the cost per print is ex- ceptionally low and consistent. Unlike with screen printing, where a few doz- en pieces may be required to make the endeavor cost-effective, you can create in any quantity with a predictable cost, thus making it profitable to deliver gear for a fan base, a team, or just an individual player. With run lengths decreasing across the board—even before social distancing—ensuring profitability has become a greater concern for print shops accustomed to traditional analog processes. You can create product using DTG equipment in any quantity with a predictable cost, thus making it profit- able to deliver gear for a fan base, a team, or an individual player. (Image courtesy ColDesi) Far left: If you can upload an image digitally, you can imprint it on any number of fabrics, cure the piece, and have a retail-qual- ity, ready-to-wear garment ship- pable within minutes. Left: Dura- bility, wash fastness, light fastness, rub fastness—DTG competes on any of these factors. (Images courtesy Kornit Digital) 3 6 T E A M S A L E S R E P O R T 2 0 2 1 G R A P H I C S - P R O. C O M DTG2Go, for example, has built its entire operation on fulfill- ing short runs quickly and profitably using digital print capabili- ties. The business prints and ships thousands of orders daily, with an average run length of fewer than two. DTG TEAM APPAREL

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