February '21

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G R A P H I C S - P R O. C O M 2 0 2 1 T E A M S A L E S R E P O R T 4 3 other book or magazine or business form needed. We were going paperless. Looking at my office makes that statement seem almost crazy! And just as people have predicted the end of team sports for kids and the businesses that support them like awards dealers, that prediction seems equally un- likely. Team sports may change, and the way we recognize the kids that are involved in team sports may change, but recogniz- ing, rewarding, and awarding kids for growing, learning, and excelling is timeless. TS Dan Messerschmidt is the National Sales Director for JDS Industries Inc. and is based at their corporate office in Sioux Falls, South Dakota. Prior to joining JDS in 2011, Dan ran a commer- cial printing company for 15 years. cial media marketing. More and more decision-makers are looking to these platforms to find the products that deal- ers have, especially in a socially distanced world. Successful companies engage in customer interaction every possible way including walk-in business, telephone, email, website, Facebook, Twitter, Pinterest, YouTube, and others. Team sports awards, recognition, and gifts are no different. If you have not taken the steps necessary to have your business active in all of these areas, I encourage you to make a commitment to your future to do so. Dealers that have added new products, new equipment, and have learned how to reach customers in new ways were able to weather 2020 much better than those that have not. TIMELESS RECOGNITION I remember when computers came on the scene and people started saying that there was never going to be an-

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