February '21

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4 6 T E A M S A L E S R E P O R T 2 0 2 1 G R A P H I C S - P R O. C O M and the communities behind them still want to show team pride. High school seniors denied a chance to take the field aren't denied the chance to show school spirit. Many teams and towns rallied behind their athletes in full force from behind closed doors. While a team may not need the same practice or team gear that would usually be required in previous seasons, there is still an op- portunity to create custom spirit apparel—such as T-shirts, hats, bags, or sweatpants—so the community can participate. With an online store, a team or school has the ability to create a branded website to sell their apparel to friends, family, and students. ONLINE TO PRODUCTION LINE Ecommerce continues to shape how we live, work, and of course shop. Online stores can be created to make the purchasing of branded swag easy and fast. More than ever before, fast and conve- nient online shopping is a must for successful businesses. Custom- T eam dealers, licensed merchandise retailers, and team uniform decorators of all shapes and sizes had to re- think their business models when (most) sports came to an abrupt and screeching halt in March 2020. With teams on hold, stadiums and stores shut down, and schools across the country switching to online learning—including colleges and universities—it was time to switch gears. No teams to suit up? No jersey sales on game night? No cus- tomers in your brick and mortar locations? No problem! At least for those who were quickly able to switch sales from up close and personal to online and socially distanced. SPIRIT GOES ON Although playing and watching sports in person wasn't possible, the spirit behind the teams remains. In fact, there is a need for spirit and camaraderie in a new and possibly bigger way. Athletes SUITING UP WITH SPIRIT While a team may not need the same practice or team gear that would usually be required in previ- ous seasons, there is still an oppor- tunity to create custom spirit ap- parel—such as T-shirts, hats, bags, or sweatpants— so the community can participate. (All images cour- tesy Stahls') CREATING CUSTOM ITEMS FOR TEAM AND SPIRITWEAR WITH HEAT TRANSFER B Y V I C K I N A R D I N I A N D J O H N L O U C K S

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