GRAPHICS PRO

February '21

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5 6 G R A P H I C S P R O F E B R U A R Y 2 0 2 1 G R A P H I C S - P R O. C O M S I G N A G E & P R I N T I N G V ehicle wraps are an investment for your customers. Whether it's a commercial wrap that pro- vides mobile advertising or a color change wrap that protects the ve- hicle's paint, it's important that you pro- vide your customer with tips to properly maintain their wrap. When a customer picks up their wrapped vehicle, one of the first questions we get is how to wash the car, which leads to further questions on maintenance. Having a pre- printed maintenance sheet that provides answers to all these questions makes your time at the counter more efficient, and also provides a reference for the customer once they get home. HANDOUT There are general tips that provide a guide- line for customers. These help ensure the wrap not only looks good, but that the graphics don't start lifting. Also, check out manufacturer product bulletins for the vi- nyl media you use to garner mainte- nance tips unique to that media. For our customers, we created a full-color printed door hanger that we either hand them or hang from their rearview mirror with proper mainte- nance information. The handout helps them remember our instructions and hopefully encourages them to follow through. Following is a breakdown of the information we include to help you build your own instruction sheet. WASHING Most of the wraps we do are commercial wraps, and while a majority of our cus- tomers take good care of their investment, we've seen our share of vehicles come back in filthy. Sometimes we're just adding some- thing to the wrap, or the customer is in an- other business and we see the vehicle, but a wrap that is left dirty can cause damage to the graphics. Manufacturer bulletins rec- ommend a wrapped vehicle be washed ev- ery two weeks, or sooner than that if there are tougher contaminants. The first step is to rinse off as much dirt as possible from the vehicle's surface with water. Then wash down the vehicle with a non-abrasive detergent and a clean cloth or sponge before rinsing with clean water. Squeegee any excess water off the surface before drying with a microfiber towel to re- duce water spots. Anatomy of a Care Sheet TIPS FOR CREATING A WRAP MAINTENANCE SHEET B Y C H A R I T Y J A C K S O N nyl media you use to garner mainte- nance tips unique to that media. For our customers, we created a full-color printed door hanger that we either hand them or hang from their rearview mirror with proper mainte- nance information. The handout helps them remember our instructions and hopefully encourages them to follow We use a double-sided, full-color printed door hanger for our care sheets with the care tips clearly spelled out, making it easy for customers to refer- ence. (Images courtesy Charity Jackson) TIPS FOR CREATING A WRAP

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