February '21

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A W A R D S & C U S T O M I Z AT I O N S U B L I M A T I O N B A S I C S A N D B E Y O N D | C H E R Y L K U C H E K SUBLIMATION SLATE 101 LEARN HOW TO CREATE A TEMPLATE AND SUBLIMATE THIS STUNNING SUBSTRATE 8 2 G R A P H I C S P R O F E B R U A R Y 2 0 2 1 G R A P H I C S - P R O. C O M S ublimated slate can be one of the most stunning and profitable sub- strates available in our market today. It can also be one of the most challenging and intimidating substrates for people to master. With the right tools, sublimating slate can be easier than you think. Slate rock has been used for decades for many uses such as roofing, flooring, walls, and wall art; it also demands a steep price. Though the cost is high, the benefits of using slate in one's home, such as its dura- bility and the increase in real estate value, makes it desirable to purchase. To have the opportunity to offer a personalized sublimation slate that looks and feels like a high-end piece at an affordable price and is still profitable is a win for all. Because slate rock has unique properties in its ap- pearance and fractured chipped edges, it will add beauty and give a memorable lasting gift for anyone's home. PRICING AND PROFITABILITY Sublimation can be a rewarding and prof- itable business. When it comes to pric- ing and profitability, an essential factor is not underestimating the time it takes to produce your substrate and then charge accordingly. What you value will be con- veyed to the customer in how you price your goods for sale. DESIGN CHALLENGES One of the challenges I have seen people face with sublimation is not having a tem- plate to use when creating a design for their substrate. They feel stuck when try- ing to design without one. Step two in designing a template. (All images courtesy Cheryl Kuchek) Step two in designing a template. (All images courtesy Cheryl Kuchek) Step three in the template design. Step three in the template design. PRO TIP: If you don't have a scanner available and have an iPhone, you can go to Notes, and at the bottom choose the camera icon, which gives you an option to Scan Documents. As you click on Scan, it adds handles to let you move and capture only the substrate without the background. For best results, place the substrate on a solid piece of white paper when scanning.

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