February '21

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A W A R D S & C U S T O M I Z AT I O N 8 6 G R A P H I C S P R O F E B R U A R Y 2 0 2 1 G R A P H I C S - P R O. C O M T H E R I S I N G T I D E O F B U S I N E S S | A A R O N M O N T G O M E R Y HOW TO FIND YOUR "WHY" A clear purpose in your business that all the stakeholders are aware of en- ables you to focus your efforts on what matters most. It can compel you and your team to take risks and push forward regardless of the odds or obstacles. It is the reason you started your business that goes deeper than just for the money. It is what that money is for, what you value, and what contribution you make to others. Many times we fall into a business and don't really think through the pur- pose or "why." Or sometimes we might have something there, but it has either been forgotten or needs to be evaluated or reimagined. Having a clear purpose can do a lot for your business and you—it is the central

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