February '21

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9 4 G R A P H I C S P R O F E B R U A R Y 2 0 2 1 G R A P H I C S - P R O. C O M EMBROIDERED PATCHES continued from page 19 continued from page 15 GROWING YOUR NETWORK THE DIGITAL EYE continued from page 55 the Printing Marks area. Check the Corner Crop Marks and Registration Marks boxes (Figure 7). Check the Labels box too so that the film will be labeled with the ap- propriate color. Load the transparency film into your printer and press print. Lay each transparency film on four sepa- rate screens that have been coated with emulsion and expose them to ultraviolet light. When the emulsion has been polym- erized, thoroughly rinse the uncured emul- sion away. Printing You are now ready to print using the four process colors. Take care to perfectly align the registration marks on each screen. Print the yellow screen first then the ma- genta, cyan, and finally black. IN THE WORLD Screen printing is possibly the most versatile of all printing processes, being used to print on almost any substrate. It is widely used today to create large-run graphics including posters and point of purchase stands. Since basic screen printing materials are inexpensive and easily acquired, screen printing has found its way into subcultural settings. The DIY look of screen prints has become a universal aesthetic seen on all sorts of posters, CD covers, T-shirts, in art- work, and pretty much everywhere. Screen printing also lends itself well to print- ing on canvas. Pop artists such as Andy Warhol, Roy Lichtenstein, and Robert Rauschenberg have used screen printing as an expression of creativity and artistic vi- sion (Figure 8). GP STEPHEN ROMANIELLO is an artist and educator, teaching digital art at Pima Community College in Tucson, Arizona, for over 29 years. He is a certified instructor in Adobe Photoshop and the author of several books on the creative use of digital graphics software. Steve is the founder of GlobalEye Systems, a company that offers training and consulting in digital graphics software and creative imaging. Most businesspeople agree that net- working for new relationships is one of the most important business skills, and so they do everything they can to invest in these connections. • Network wisely. The experts approach networking as a way to build relation- ships, not to sell something. They are always ready to connect people to oth- er people when they can and when it's appropriate. • Start small. Choose your connections wisely. Unlike adding multiple friends to one's social media network, addi- tions to one's professional network should be well thought out. • Opportunity is all around. Look for "it's a small world" kinds of connec- tions with others. Find ways to fully engage with those with whom you want to connect. • Give more than you expect to get. Growing a professional network takes a "what can I do for you?" approach. There is always someone out there who is constantly asking for help but is never giving back—be the one that gives back with generosity. • Be protective of your professional friends. Good networkers protect their contacts, and they know when to ab- stain from passing on their connec- tions. Building professional relationships is an important aspect of building a business. Networking provides the connections. Follow up and dedicate to helping others provide the bridge to building a strong professional network. GP DONNA M. GRAY is the co-owner and president of Total Awards & Promotions/ in Madison, Wisconsin. She has authored two books and for the past 20 years wrote a monthly column for two trade publications, and writes a semi-monthly blog for a business magazine. Donna is also a charter member of the Recognition Roundtable. THE DIGITIZING You'll need stitch files made for patch creation. Though the specifics are outside the realm of this article, it's not difficult to achieve. If you do the digitizing, run all decoration or central material in the de- sign before edging with any of the meth- ods in which patches are stitched in a sin- gle step. This prevents premature tear-out by reducing the amount of stress placed on the substrate once the edge becomes perforated with the final satin stitching. Most outsource digitizers should be able to create the necessary files and/or cut lines for your cutter should you be pre-cutting fabrics blanks. Just let them know the method you'll use to create the patches. You may even be able to have them use specialty stitch types to create a decorated border that more closely re- sembles overlock stitching or that adds a textural detail that sets it apart from a standard satin-stitched edge. Failing that, you can always look to stock design companies; many sell patch borders in standard sizes and shapes that you can use to make any appropriately sized logo into a patch with some simple resequencing and compositing of stitch files. No matter which method of produc- tion you choose, small-run patches can be a fantastic answer to decorating the occasional hard-to-hoop or hard-to-stitch item through the use of adhesive appli- cations, let alone their current popularity for their compelling retro style. If you embroider, there's no reason not to try patch making. GP ERICH CAMPBELL has more than 18 years' experi- ence as an award-winning digitizer, eCommerce man- ager, and industry educator. He empowers decorators to do their best work and achieve a greater success. A current educator and long-time contributor to industry trade publications, Erich takes every opportunity to provide value to the industry.

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