February '21

Issue link: https://nbm.uberflip.com/i/1331968

Contents of this Issue


Page 85 of 87

80 • RV PRO • February 2021 rv-pro.com Breaking news exclusives from RV PRO's website In Case You Missed it RV I N S I G H T Eclipse RV Debuts All-Electric Toy Hauler California's Eclipse RV, manufacturer of the Attitude line of toy haulers, has debuted what it says is the industry's first all-electric toy hauler. Three years ago, the company had developed a hybrid unit that could run about eight hours off of solar/ battery power before the generator needed to be fired up. Now, extended off-grid excursions may not require use of the generator at all. "In the past, the limiting factor was just the technology of the batteries," said Dan Davia, regional sales manager for Eclipse. "And we're at the point where we can power the whole entire coach – the air conditioner, everything – off the batteries and solar systems that we have. And it's unlim- ited; so as long as there's sun we're good to go without a generator." The company started down this path a few years ago, bolstered by some key partnerships. Dallas Christison of Arizona's RV Power Pros has been instrumental in helping develop their system, said Kevin Flores, Eclipse's national sales manager. RV Power Pros specializes in solar systems for RVs and he helped Eclipse develop its hybrid system a few years ago. Read more: http://rvpro.ly/627ra Winnebago Freshens its Enterprise Brand In more than six decades of being in business, Winnebago has weathered its share of shifts in consumer attitudes and the ups and downs of the economy. So, when the company announced it was changing up its enterprise brand – not the Winnebago brand name as it's associated with RVs and motorhomes but as it relates to Winnebago Industries – it was a pretty big deal. "As you can imagine, being the custodians of a brand like Winnebago, it weighs pretty heavy on your shoulders," said Ashis Bhattacharya, vice president of strategic planning and development. "This is a brand that has been around for a while and you have to therefore be a very thoughtful steward of the brand. So, we have been working on this for a while. I would say some of the discussions on this had started six or nine months back." The rebranding coincides with the creation of Winnebago Outdoors, an overarching business under the Winnebago Industries name that covers the three aspects of the company related to the company's out- door-oriented products: its motorhomes, towables and what it simply calls "other." This third category includes company's electric and hybrid-electric vehicles and the lone boat brand the company owns, Chris-Craft. Several months ago, the company brought in Huw Bower to become president of Winnebago Outdoors, reporting directly to CEO Michael Happe. Bower was formerly the head of the Boat Group at Brunswick Corp. "The Winnebago businesses have seen a lot of growth in the last few years and we want to really accelerate that growth under Huw's leadership," Bhattacharya said. "And the other thing we think is that with the different parts of the business, Huw will also look for places where the Winnebago brand can be extended in various ways." The Winnebago Outdoors umbrella covers not just the flagship brand of the company but also Grand Design and Newmar, RV companies acquired by Winnebago in recent years. Bhattacharya said that creating Winnebago Outdoors – and the company's new tagline, "Be great, outdoors." – is all about positioning it for the future and to ensure the many newcomers in the market that this name that's been around longer than they have is still as relevant as it ever was. Read more: http://rvpro.ly/rtle2 In late 2020, Eclipse RV debuted an all-electric Attitude toy hauler. The toy hauler is able to power its electrical functions thanks to its SunSpark solar power panels, its LandVessel lithium-ion batteries and its controllers and inverters (pictured below) made by Netherlands-based Victron.

Articles in this issue

Links on this page

view archives of RV PRO - February '21