February '21

Issue link: https://nbm.uberflip.com/i/1331968

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Page 9 of 87

8 • RV PRO • February 2021 rv-pro.com Editor's NOTE P.O. Box 1416, Broomfield, CO 80038 (800) 669-0424 • (303) 469-0424 FAX (303) 469-5730 • rv-pro.com NATIONAL BUSINESS MEDIA, INC. PRESIDENT Dave Pomeroy VICE PRESIDENT / FINANCE Kori Gonzales, CPA DIRECTOR OF CONTENT Regan Dickinson VICE PRESIDENT / AUDIENCE & EVENTS Lori Farstad DIRECTOR OF TECHNICAL SERVICES Wolf Butler CEO & OWNER Robert H. Wieber Jr. PUBLISHER: Chris Cieto (800) 669-0424, ext. 253 ccieto@nbm.com EDITOR: Bradley Worrell (800) 669-0424, ext. 299 brad@nbm.com MANAGING EDITOR: Mike Clark (800) 669-0424, ext. 246 mclark@nbm.com DIGITAL CONTENT EDITOR: Tony Kindelspire 800-669-0424 ext. 213 tkindelspire@nbm.com MEDIA CONSULTANT: Anthony Bowe (800) 669-0424, ext. 232 abowe@nbm.com SALES SUPPORT: Sara Dorheim-Davis (800) 669-0424, ext. 256 sddavis@nbm.com ART DIRECTOR: Linda Cranston ADVERTISING DESIGN/PRODUCTION: Dayne Pillow MULTIMEDIA PRODUCER: Alison McDonald CONTRIBUTING WRITERS: Darian Armer, Bruce Hampson, Holli Koster, David MacNeal, Rob Merwin, Ronnie Wendt, Craig Young, Don Reed and Mel Selway SENIOR ADVISOR: Mike Wieber Go Big or Go Home? I confess I've always loved the phrase "Go Big or Go Home" because I believe it epitomizes the bold, can-do attitude of so many entre- preneurs in our industry. I'm talking about an individual who started modestly with three or four used travel trailers on a dirt lot and in a few short years built his business into a multi-million-dollar dealership retailing hundreds of the most popular new models. I'm also talking about the group of partners who sketched out their plans for a new fifth wheel concept on napkins over meals of chili and beers and went on to launch a company that became a powerhouse in the towables market. Still, because those stories are a staple in the pages of RV PRO, I suppose I need to clarify that big doesn't always mean, well, BIG. What I mean to say is that success isn't simply a matter of being the biggest RV dealer by volume of units sold, or the biggest RV manufacturer by unit volume, or the manufacturer of the biggest units by size or gross vehicle weight rating. We have two great examples of this in this issue of RV PRO. The first is our cover profile of inTech RV, which has successfully carved out a niche for itself by focusing on manufacturing lightweight travel trailers weighing less than 5,000 pounds. The company doesn't pretend to be the largest player in the market, but by focusing on quality over quantity it has created a dedicated group of owners and a loyal lineup of dealers. Another example of this is our dealer profile on Terrell Camping Center in Terrell, N.C., which Jayco celebrated last year as one of just three dealerships in the country that have a 50-year partnership with the Middlebury, Ind.-based manufacturer. Terrell is not the largest dealer on the East Coast, or even in North Carolina, but the business has prospered by sticking with Jayco – a brand that it continues to believe in so strongly that it exclusively retails Jayco towables. We at RV PRO are happy to showcase these features as examples that success – aka "Going Big" – can come in many shapes and sizes. Tune in to RV PRO Podcasts RV PRO continues to expand its news offerings across editorial platforms. Our latest development is our podcast series, spearheaded by Digital Content Editor Tony Kindelspire. The podcasts feature interviews with industry leaders, including RVDA President Phil Ingrassia, talking about what the dramatic increase in RV sales means for the industry; Strategy Titan CEO Jason Krantz talking about how industry professionals can gain a competitive edge by using data; Keller Marine & RV President Mike Keller, talking about ways to improve the industry; and Roadtrek CEO Dane Found, talking about efforts to restore the RV maker's reputation, to name just a few. You can access all of our podcasts here: https://rv-pro.com/media/podcast/. I'm proud of our efforts to provide readers with quality content that's not available anywhere else. Rest assured that in 2021 we will continue look for new and unique ways to keep our readers informed. As always, thanks for reading. Like us on Facebook: facebook.com/RVProMagazine Follow us on Twitter: Twitter.com/RVProMagazine Follow us on Linkedin: linkedin.com/groups/2801212 Bradley Worrell EDITOR brad@nbm.com

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