March '21

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MARCH 2021 THE SHOP 13 remake as well, with a stainless steel panel added to give it a distinctive appearance. Inside, a new gauge cluster was added, complete with toggle switches used for lights and heater controls. The car was a mix of old school with a twist of modern flavor, and was built in just 18.5 weeks, showing that there was some new blood in South Bend. Motor Trend raved about the re-skinned Hawk in its February 1962 issue, saying, "If the amount of interest generated in and around the Los Angeles area by (our) test car is any indication of what Studebaker- Packard can expect throughout the rest of the country, then we'd say that their new Gran Turismo is definitely 'in.'" Egbert also worked to strengthen the dealership network, first weeding out inef- fective dealers and then adding company stores in selected cities in an effort to gain more sales from improved marketing through retail channels. (Meanwhile, many Studebaker dealers complained that the factory wasn't adver- tising enough and that the vehicles lacked innovative designs. It was a constant back- and-forth battle and, as a result, not nearly enough cars were sold.) NBC ran a lead story on May 18, 1962, titled: "Studebaker Struggles for Survival," told by respected commentator Chet Huntley, and the company was one step closer to the end. THE STUDEBAKER STORY PART II The little Lark was a major homerun for Studebaker. Note the super-short front overhang in this shot as it's being loaded onto a railroad car for transport. The 1959 Lark was a great-looking compact that came at the exact right time for the Ameri- can economy. CELEBRATING 35 YEARS as your go-to source for American Made, Top Quality Steering Columns and Accessories Light Weight Columns and Accessories for your Racing and Performance Needs Customizable Cable Ignition Wiring Old School Vintage meets Modern Technology

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