March '21

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Page 31 of 72

MARCH 2021 THE SHOP 25 be that breakout year you've been waiting for. From all indications, there is plenty of demand for overlanding products and services. Make it known that you're not only open for business—you're open to making friends and sharing in clients' journeys. After all, this business is just one great adventure. Road-trippin' with my two favorite allies Fully loaded we got snacks and supplies It's time to leave this town It's time to steal away Let's go get lost somewhere in the USA Let's go get lost, let's go get lost… —Red Hot Chili Peppers JASON SAKURAI heads up Roadhouse Marketing, a marketing, advertising and sales solutions firm dedicated to the automotive aftermarket. A frequent contributor to THE SHOP, Jason's byline appears in many enthusiast and trade publications, in print and online. Z Performance's Tom Zielinski is the promoter of the 4Fest series, which puts overlanders in action. (Photos courtesy Z Performance) HRR0509hoover Page #

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