GRAPHICS PRO

March '21

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PRODUCTS AND APPLICATIONS YOUR BUSINESS SHOULD PROVIDE THAT ARE DESIGNED FOR THE HOME PRODUCTS AND APPLICATIONS YOUR BUSINESS SHOULD PROVIDE THAT ARE DESIGNED FOR THE HOME Pivot to the Home 1 2 G R A P H I C S P R O M A R C H 2 0 2 1 G R A P H I C S - P R O. C O M 2 020 was the year of staying home; some of us by choice, most of us out of necessity. When you spend so much time in a certain place, you start to notice things that you may have previously taken for granted or were simply lost in the background. These things could be furniture, window treatments, rugs, appliances, and picture frames. As you sit on your Zoom call look- ing around your house, does it ever occur to you: "Why did we ever buy that thing?! It needs to go. Now." There is a famous idiom: Familiarity breeds contempt. If you think about it, how much time did we really spend at home before COVID-19 flipped everything upside down? In a 24- hour day, 8 hours or so should be dedi- cated to sleep, and your average workday is 9 hours, plus commute. At this point, the very real possibility is that more than 75% of your life has been spent not expe- riencing your home. Even if you love your home, have you ever spent that percentage of time with it? Do you get the sense that unfinished projects, older decorations, maybe even your furniture are starting to haunt you? Have you caught yourself staring at the floor and saying to yourself, "I hate that rug"? Whether you have or not, your po- tential customers are dealing with these emotions. IDENTIFYING TRENDS Americans have more money to spend. The United States Personal Savings rate is up over historic averages according to B Y D A N A C U R T I S

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