THE SHOP

April '21

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74 THE SHOP APRIL 2021 Even online, CES is the place to discover automotive technology trends. By Brett Solomon T he 2021 International Con- sum er Electron ics Sh ow looked a lot different on a computer monitor than it has in years past amid the typical glitz of Las Vegas, but the technological advancements and available products on display were just as impressive. CES is an important show for both auto- makers and aftermarket technology compa- nies to show off their wares—even if they had to do it remotely here in 2021. One main takeaway is that the vehicle electronics category is on fire, as economic stimulus packages have seemingly made their way to all kinds of mobile enhancement retailers, including those in the car audio segment. At virtual CES, companies were eager to tout new products that are ready to hit the streets, while OEMs showed off next- level autonomous and electric vehicles and features. THE GENERAL GOES ELECTRIC The show kicked off with a keynote from GM CEO Mary Barra, who also introduced new product lines during the show. Her goals for the company are lofty. "The health crisis, racial injustice and climate change persist. And so, we must persist. At General Motors, our vision for the future is a world with zero crashes, zero emissions and zero congestion," she reports. Well, we all know those things can't be achieved overnight, but the automotive landscape of the future will look vastly Taking the Virtual Highway The 2021 International Consumer Elec- tronics Show looked a lot different on a computer monitor than it has in years past amid the typical glitz of Las Vegas, but the technological advancements and available products on display were just as impressive. (Photos courtesy CES)

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