April '21

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A W A R D S & C U S T O M I Z AT I O N T H E R I S I N G T I D E O F B U S I N E S S | A A R O N M O N T G O M E R Y 1 6 G R A P H I C S P R O A P R I L 2 0 2 1 G R A P H I C S - P R O. C O M SUSTAINABLE SIGNIFICANCE SIMPLE AREAS WHERE YOUR BUSINESS CAN "GO GREEN" I 'm sure you have heard the term "go- ing green." Henry David oreau spoke about living a green life in the 19th cen- tury. Many people believe the green move- ment began with Silent Spring's publica- tion by Rachel Carson in the 1970s. en this term took hold in 2002 when Jill Buck founded the Go Green Initiative. e deeper we get into the 21st century, the more this term is becoming not just a battle cry or a marketing ploy, but a real need for businesses to remain relevant to their future customers. Based on the eco-friendly product sec- tion in this issue (see page 74), I thought that now would be a good time to talk about some ways we as business owners can "go green." And not just going green for the sake of marketing, but also for in- creased business and reduced cost, so … going green for green! PAPER Many companies in our industry can immediately make a signicant impact by reducing their paper use. Some peo- ple argue that paper is a renewable re- source, but much of the paper we use, like cheap copy paper, is not made sustainably. Plus, we use a lot of it. If you print work orders out for every job, on top of packing slips, reports, and more, then you are probably swimming in stacks of paper. In an average oce, a typical worker will use approximately 10,000 sheets per year (Source: paper). A small straw poll I took of some of the businesses I consult with tells me that the average print shop uses a lot more than 10,000 sheets per year. By reducing the number by half, that can save you $40 to $75 per person per year. Fortunately today, with the num- ber of different cloud networks and

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