April '21

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G R A P H I C S - P R O. C O M 2 0 2 1 A P R I L G R A P H I C S P R O 2 5 Southern California Trophy Company in 1990. It has become one of the most fa- mous awards on the planet, and it is rec- ognizable with its 24k gold-plated metal stand and a beveled clear glass arch. is award is an example of a timeless design, and over 100,000 have been made over the past 30 years. GREAT DESIGNS So, what are some of the factors that con- tribute to a great design? ere are many, but a few do stand out. e rst is sim- plicity. If an award design is complicated, not only will it be dicult to manufac- ture, but it will also most likely be costly. Complexity almost always leads to more quality control issues, and often results in shipping damage because complex awards are more dicult to protect. I have seen too many awards that have arrived bro- ken simply because they are too complex. One of my own favorite design elements is to use clean lines, and for the award to have good symmetry. An award should always look balanced. Use a base that is correctly sized for the award. Another important rule of good award design is to limit the overall size and weight to a range that can be held with either one hand, or in the case of a JD Powers Award, easily with two hands. CONCLUSION Glass and crystal awards already represent a major portion of the awards market and will continue to grow as more unique designs are released. During the past year, we have seen the addition of stunning new colors of optic crystal bases, which adds a completely new set of design possibili- ties. With virtually every corporate logo incorporating color, the opportunities are endless and a designer's dream. GP BARRY SLEE has spent almost 30 years in the award and recognition industry. As the founder of the Slee Corporation and its CrystalEdge brand, his innovative award-winning product designs have led the industry. Barry is an expert in glass and crystal design and manufacturing, and he is a regular contributor of articles and educational content to the industry. Invest in Something Better The fastest and most productive laser engraving machines on the market Trotec Laser USA Trotec Laser USA

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