GRAPHICS PRO

April '21

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A W A R D S & C U S T O M I Z AT I O N 2 8 G R A P H I C S P R O A P R I L 2 0 2 1 G R A P H I C S - P R O. C O M Y O U R L A S E R A T W O R K Make sure you respect all conversations and opinions, and follow and respect all the rules, especially as it relates to advertising and marketing your products. Many cha- troom and forum hosts only make money from advertising and will quickly ban you if you don't follow the rules. Most advertising at these sites is reason- able and highly eective. A large number of users of the sites have a real need and interest in products that help them solve a problem or display their pride and joy. If you have your own website, this is a great inexpensive place to advertise your site. Shopping sites like Pinterest, Etsy, and Instagram allow users to follow their interests and people with products and similar interests. is makes your posts and advertisements more eective as the eyes are those of interested parties. Posts of good-quality photos on Instagram, Pinterest, and a few other sites create interest and followers. Your fol- lowers can spread the word for you. Consider ways to get them involved. Contests, giveaways, honest nonpromotion- al surveys, online events, and many other ways to engage followers all are part of to- day's marketing toolkit. When appropriate, consider selling wholesale to store- fronts or online retailers that oer specialty products to your marketplace. Have samples to show or send and be prepared to negotiate a price. SHIPPING AND SALES TAX It is easy to forget the costs of shipping. It can be time consuming, especially if your product is delicate and eas- ily breakable. Consider all your shipping materials in- cluding boxing, packing, taping, and labeling. Shipping materials can also require a lot of storage space. Shipping costs have risen over the years, more than most services. It is a major trend to oer "free" shipping. If you oer free shipping, make sure the full cost is in- cluded in your total cost of doing business. Unaccounted- for shipping can easily eliminate any prot you might have had. Left: Some primary on- line selling resources. Below: A few of the key online sales platforms. FOR MORE ON THE COMPLEXITIES OF PRICING CUSTOMIZED PRODUCTS, VISIT http://gpro.link/custprice. Make sure you respect all conversations and Make sure you respect all conversations and opinions, and follow and respect all the opinions, and follow and respect all the rules, especially as it relates to advertising rules, especially as it relates to advertising you have your own website, this is a great inexpensive place to advertise your site. Shopping sites like Pinterest, Etsy, and Instagram allow users to follow their interests and people with products and similar interests. is makes your posts and advertisements more eective as the eyes are those of interested parties. Posts of good-quality photos on Instagram, Pinterest, and a few other sites create interest and followers. Your fol FOR MORE ON THE COMPLEXITIES OF PRICING CUSTOMIZED PRODUCTS, PRICING CUSTOMIZED PRODUCTS, VISIT VISIT PRICING CUSTOMIZED PRODUCTS, VISIT PRICING CUSTOMIZED PRODUCTS, S SC onana aon ea aaeae ansake ts aisist etoo aeook Maketae aiis nstaa Mont ee Mont ee istin ee istin ee nsetion ee ae ateoies ein ee ein ee ein ee ein ee oessin ee ee oi ount euie ee ee ee ee Free ost i uait otos it ontat no an esut in as an aes e outs e outs Man se outs iate oa iate oa ooe estoe oaaste oesae Man se outs eiona oa Man se outs eiona oa eiona oa Man se outs eiona oa ie outs eo iia to u ane ae ooin ae ooin oua oua oua eio ouniation ato onsinent o Moe unitue eo ommeeesiteDeeopment uaesae i enat oi oooee i ommeeaetingesoues Maii Mus ustoeio it sesso ooe s tiMonk aeook s A specialized product that can easily be adapted to the many Marine po- licing occupational specialties. Person- alization is com- pleted by a plate attached inside the shadowbox. continued on page 110 Editor's Note: To read all about creating artis- tic and themed products, check out Bob Hagel's column in the March 2021 is- sue, page 44.

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