GRAPHICS PRO

April '21

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5 4 S U B L I M A T I O N R E P O R T 2 0 2 1 G R A P H I C S - P R O. C O M D espite the continued challenges of the COVID-19 pandemic, many in the graphics indus- try are flourishing. Most businesses have had to adjust and learn new technology, whether it was to create PPE or meet a different need, such as customized products. Sublimation is one technology that has allowed many graphics retailers to thrive. Following is this year's survey results from the sublimation market. You will also find some analysis from previous years. While we felt it important to acknowledge the effects of COVID-19 as well as continue to look at the numbers as the current situation evolves, we also wanted to point out the positive aspects of the market. This survey was conducted through electronic mail via SurveyMonkey.com and complied with all CAN-SPAM act laws and NBM's privacy policy, as found here: nbm.com/privacy-statement. Respondents were selected from the GR APHICS PRO subscriber database and all survey recipients were provided the same version of the survey, which was distributed in January of 2021. Some survey totals equal more than 100% because readers checked all the categories that apply. SUBLIMATION SURVEY FINDINGS Colorful Numbers B Y G R A P H I C S P R O S T A F F REVENUES AND OUTLOOK 35% of respondents reported that their sublimation business increased in the previous 12 months (2020). That number is down from the previous years: • 53% reported an increase in 2019. • 47% reported an increase in 2018. • 49% reported an increase in 2017. When asked whether the COVID-19 pandemic affected their sublimation business, 45% responded that it has had major effects; 17% said it has not affected their sublimation business. 71% of respondents in this year's survey said that expectations for the next 12 months are favorable, a number that is slightly higher from previous years (69% in 2019, and 67% in 2018 and 2017). 2 0 2 0 2 0 1 9 2 0 1 8 2 0 1 7 35% 53% 47% 49% 45% 45% 17% S U B L I M AT I O N R E P O R T 2 0 2 1

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