Issue link: https://nbm.uberflip.com/i/1353283
G R A P H I C S - P R O. C O M 2 0 2 1 S U B L I M A T I O N R E P O R T 5 5 PRODUCT BREAKDOWN Top 5 Sublimated Products Sold Most Apparel ..................................................... 34% Mugs/Drinkware ....................................20% Awards and Plaques ............................ 13% Name Badges ....................................4% Signage (large format/textile) ....... 4% EQUIPMENT AND INK 42% of shops that sublimate apparel reported their sublimatable apparel needs had increased in the last 12 months, which is different from years past: In 2019, this number was In 2018, this number was In 2017, this number was 54% 48% 49% The majority (55%) of respon- dents reported purchasing ink between 1-5 times a year. The survey found that 66% use only one printer for sublimation, and 22% plan to purchase one for their sublimation business in 2021. 38% of participants report having one heat press in use, and 24% plan to purchase one for their sublimation business in 2021. WHERE SUBLIMATED PRODUCTS ARE SOLD Corporations and Businesses 59% Athletic Associations or Clubs 48% Education Institutions 40% Retail Outlets 29% Government Institutions (police, fire, etc.) 27% Photography Market 15% 34% SR TOP 3 PRICING METHODS FOR SUBLIMATED PRODUCTS Multiple of Actual Cost 60% Perceived Value 42% Competitor Research 39%