Issue link: https://nbm.uberflip.com/i/1353283
G R A P H I C S - P R O. C O M 2 0 2 1 A P R I L G R A P H I C S P R O 5 7 There has been a rise in popu- larity of 50+ SPF, particularly on long-sleeve tops for children both for play and everyday use. (Image courtesy Vapor Apparel) However, according to Miller, the category is designed for ages 4–14 specically. And with such a diverse group to outt, it makes sense that trends often come from adult styles. Gupta explains that this gives apparel companies the ability to move beyond basics and allows a large selection of styles and col- ors. is ranges from vintage colors to Mélange to colorblocking and contrast stitching. So, while comfort is key, it doesn't mean that it limits creativity for colorful kiddos of all ages. And like most apparel, childrenswear has further evolved in recent years to more prominently include everyone's favorite category: athlesiure. More and more often we see "performance" features in childrenswear. Among the most desirable features for this catego- ry is SPF. "Any parent will tell you that wrangling a child to apply and reapply sunscreen while at the beach or pool is a chore," ex- plains Allison Oliverius, Vapor Apparel. us, the popularity of 50+ SPF, particularly on long-sleeve tops for children both for play and everyday use, especially given the state of the world. Whether it's getting children in the yard, on walks, camping, or on the boat, all activities, Oliverius notes, contribute to an upswing in sales. Moisture-wicking is another key for this demographic. Purely for practicality, it helps keep active and mischievous little ones dry. "Cotton shirts wet from sweat or swimming protect even